PRESS RELEASE: MERCEDES BENZ AFRICAN FASHION FESTIVAL 2015-WORLD EDITION

Fashion is seen differently everywhere from the denizens of the streets of London, always distinctively dressed, with personalities expressed before you’re even close enough to greet them. In Europe fashion is shorthand for sophistication and grace, Milan is provocative and ‘molto sexy’, and New York style is renowned for being sleek yet powerfully with daring. In Africa, fashion is equally distinctive. Aside from a palate of playful colors and prints that Africa is known for, the regal African silhouette is becoming more and more recognizable.

Mercedes Benz African Fashion Festival 2015 (Accra-Ghana) is the best place to see the world’s most innovative fashion brands, under a meticulous set up with an unprecedented media coverage and more within just four days. With the idea of the ‘global community’ in mind , the 2015 edition of the event is tagged “The World edition’’ where fashion designers from across the world will be converging in Accra to celebrate fashion on a global platform. Visitors will enjoy first looks at the most exclusive collections, catwalk shows, and style advice from the best fashion insiders and brands in the business. There will also be talks and demonstrations, along with a selection of exclusive pop-up shops from over 50 world’s best-loved labels.

According to  Gideon Raji ,(C.E.O, Global Ovations Group) ‘we the organizers of  Mercedes Benz African Fashion Festival ) seeks to make the African fashion festival brand  a leading global trade event and milestone for the international fashion community. Recognizing the immense talent rising from all corners of Africa, we strive to provide new opportunities for the global fashion industry, leading and upcoming fashion designers’.

Judith Yorm Aggor  Global Ovations  PR. also added , the fact that we intend to reach the entire continent and impact the industry’s expansion opportunities, we also hope to raise awareness for social and human development by supporting societal projects with 30% of our earnings on tickets sold. The theme for the 2015 edition of the festival is ‘’celebrating women, eradicating breast cancer ‘’ 30% of tickets sold would be channeled through the project .

With the event running from 28^th to 31^st may 2015, the Mercedes Benz African fashion festival will have live telecast  on fashion channels across the continent with special press partners on board,buying companies on board, and other exclusive packages .

The business of fashion just got better in Africa enjoy our exclusive world edition. We are indeed the global voice of fashion.

Issued  by

Gideon Raji

(Executive Producer )