Monthly Archives: February 2015
AFI Next Generation keeps emerging designers on the runway at Mercedes-Benz Fashion Week Joburg 2015
Three of South Africa’s most promising young designers will reveal their 2015 Autumn/Winter collections at the foremost fashion event of the season, Mercedes-Benz Fashion Week Joburg (MBFWJ) 2015, at Melrose Arch from March 5-7.
All are part of the AFI Next Generation acceleration programme, the second phase of AFI’s Fastrack™ incubation programme, which asserts these designers as established brands in the South African fashion industry.
AFI Fastrack™ finalists or winners from previous years are given the platform, through AFI Next Generation, to showcase their collections in the various Mercedes-Benz Fashion Weeks, affording them continued exposure to key media, buyers and industry players.
“Young designers, who have come through AFI Fastrack™, like these AFI Next Generation talents, have all shown great entrepreneurial spirit. Most have started their own labels and this is testament to what African Fashion International is about – to help evolve and bring sustainability to our fashion industry,” says Group Marketing Manager for AFI, Sizwe Nzimande.
Previous AFI Next Generation designers are already becoming household names in the South African fashion industry, including Khothatso Tsotetsi, who will be showcasing his first independent, ready-to-wear collection at MBFWJ under his brand, Tsotetsi KL. AFI Fastrack™ finalist and 2013 Next Generation designer, Tzvi Karp, meanwhile, was recognized as one of the most influential young South Africans in 2013.
This year AFI Next Generation Designers who will all showcase collections are L.A.N.D by Jess Sutherland, Akedo by Eleni Lebrou and Oath by Rich Mnisi.
Oath, the label from AFI Young Designer of the Tear 2014, Rich Mnisi, promises a collection with pop culture at its soul. Inspired by the 90s cult movie, “Clueless”, the contemporary sportswear-influenced collection balances ease with ultra-chic, minimalism with carefully curated details, shapes and colour palettes.
AFI Fastrack™ Designer of the Year 2013, Eleni Labrou’s Akedo label will present an aesthetic that melds a vivid color palette with simplistic, tailored silhouettes, interpreting African traditions in a contemporary collection that speaks for the country’s rainbow nation of cultures.
AFI Fastrack™ 2013 finalist, Jess Sutherland’s label, L.A.N.D., meanwhile, occupies a space between pure minimalism and highly-detailed embellishment. Her collection, “The Seduction of Impermanence”, will present athletic/work-wear inspired pieces that reflect ease and comfort as well as the colours and textures found in nature.
Alongside the Next Generation designers, some of South Africa’s most popular and established designers like David Tlale, Marianne Fassler, Stefania Morland and Ruald Rheeder will show their latest collections at Melrose Arch for Mercedes-Benz Fashion Week Joburg, running from 5-7 March.
After eight successful editions of Nigeria’s Next Super Model, the search for Africa’s new talents in the modelling industry is coming to Ghana.
Sparkzuta International Models in conjunction with Studio 24 and International Business Consortium (Nigeria) limited presents the much awaited Ghana’s Next Super Model official media launch. The launch is scheduled to take place at the Silver Lounge, Accra Mall on Wednesday, 18th February, 2015 by 4pm prompt.
Eight beautiful and talented models have walked away with eight different cars and worked in major fashion shows and campaigns around the world through Nigeria’s Next Super Model and NNSM is currently on ninth edition.
All aspiring models between the ages of 15-21 across Ghana are invited to participate in this event which will nurture and promote new faces for the Ghanaian beauty and modelling world.
The aim is to make the dreams of young girls in Ghana a reality by giving them the orientation and encouragement needed to make them good ambassadors.
SA’s top designers set to showcase at Mercedes-Benz Fashion Week Joburg 2015
South Africa’s foremost established and emerging designers will converge on Melrose Arch, Johannesburg from March 5-7 to kick off South Africa’s Fashion calendar with their latest Autumn/Winter 2015 collections at Mercedes Benz Fashion Week Joburg.
African Fashion International, which serves as the gateway to refined African fashion, has unveiled an extraordinary line-up of design talent, including collections from Ruald Rheeder, Stefania Morland, Suzaan Heyns, Fabiani, Khosi Nkosi, Tart, Augustine, KL Tsotetsi, Samantha Constable, SCALO and Shana, to name just a few.
As an exciting fresh addition to this year’s lineup, AFI welcomes a new designer – Nhlanhla Nciza of Mafikizolo fame – who will be showcasing her NN Vintage collection, having already enjoyed immense success with her unique and dynamic twists on vintage favourites.
“Johannesburg has an energy and a buzz which has made it a centre of Afropolitan identity. As one of the world’s leading financial centers, it offers creative freedom to designers with the economic and commercial opportunities rarely available in African urban spaces. There is an exceptional collection of designers who will be showcasing their Autumn/ Winter designs and it has become AFI’s number one objective to provide these designers with commercial viability,” says Sizwe Nzimande, Group Marketing Manager for AFI.
AFI’s incubation project “Fastrack”, now in its fifth year, curates and incubates young talent, providing them with the opportunity to develop and grow into successful, sustainable designers and entrepreneurs. The 2015 closing date for applications was extended due to high levels of interest from graduate designers from over 15 design schools in various cities, including Cape Town, Stellenbosch, Port Elizabeth, Bloemfontein, Durban, Pietermaritzburg, Johannesburg and Pretoria.
“We are incredibly passionate about the Fastrack programme as it directly develops the new generation of fashion design talent and gives them a platform for success. In addition, Mercedes-Benz Fashion Week Joburg provides a fashion podium to turn the international spotlight on local designers, recognising them as more than dressmakers and, rather, celebrating them as trendsetters. The designers who will be showcased this year will no doubt enjoy immense respect and success,” adds Nzimade.
The event will take place in the premier commercial and retail space, Melrose Arch, located in the heart of Johannesburg’s urban core and renowned as the definitive standard for luxury fashion and cultural showcases in the city.
SPECIAL NOTE: The full list of designers who will be showcased is as follows – Khosi Nkosi, Tsotetsi KL, Marianne Fassler, Stefania Morland, LUMIN, Tart, Ruald Rheeder, Augustine, Grapevine, Leigh Schubert, SCALO, Samantha Constable, SELFI, Shana, NN Vintage, Suzaan Heyns, Fabiani, and AFI Next Generation designers L.A.N.D, Akedo, and OATH by Rich Mnisi. 12 AFI Fastrack will also be showcasing.
Photo Credit: AFI
Mercedes Benz Fashion Week Joburg 2015 to come to life at city’s luxury centre
South Africa’s top designers will reveal their autumn/winter collections at Mercedes Benz Fashion Week Joburg from March 5-7, once again hosted by luxury shopping centre, Melrose Arch, renowned for its high-fashion boutiques and bustling atmosphere alongside event owners, African Fashion International – the gateway to refined African fashion.
The eyes of the local and international fashion community will undoubtedly be focused on the City of Joburg over the three show days as the country’s first Mercedes-Benz Fashion Week event from the annual fashion calendar, is brought to life by African Fashion International.
“This year’s Mercedes Benz Fashion Week Joburg will lead the way in securing African Fashion International’s primary focus for 2015 – to provide designers with more retail & networking opportunities and expand their influence and success to global consumers. What better place to emphasize that purpose than to return to Melrose Arch, the premier retail space in Johannesburg,” says AFI Group Marketing Manager, Sizwe Nzimande.
Sophisticated and elegant, ideally located in the heart of Johannesburg’s urban core, Melrose Arch presents itself as the definitive standard for luxury fashion and cultural showcases in the city, having already hosted the Rhythm & Brews Festival, the Night with the stars Celebrity Fashion Show, the Mandela Tribute Concert and Mercedes Benz Fashion Week Africa amongst others.
“We are proud that together with Melrose Arch, AFI is able to provide an official platform in which to showcase creative talent in Africa and introduce it to both a local and international audience,” adds Sizwe Nzimande.
The sponsors who will be contributing to the success and splendor of the occasion in conjunction with AFI, are Mercedes Benz; pioneers of hair-styling, GHD; cosmetics giant, MAC Cosmetics; the City of Johannesburg and DSTV.
Like every woman who has read the 50 Shades Of Grey Trilogy I was super excited for the premier of the movie yesterday. I was lucky enough to attend the premier at Ster-Kinekor at the Zone in Rosebank thanks to 4th Street and of course I would naturally go with my best friend. I was never ready for the umber of women I saw there, we were all ready to finally meet Mr Grey.
You know that when women meet, the atmosphere has to be accommodating with our favourite things. The premier did not disappoint. Ladies were pampered by Magwanani Spa, Morgan Taylor, 4th Street, Amarula and many others.
I would like to send a shout out to the lady who was running the True Love table, She is BOSS.
We also got interviewed by Lucky Radio, check out the interview on www.luckyradio.co.za as we talked about how 50 Shades of Grey has made us feel.
On the movie 50 Shades Of Grey:
Few movies adapted from books have actually lived up to the hype of the books. For me 50 Shades of Grey did not live up to my HIGH expectations. Firstly the chosen guy to play Christian Grey (Jamie Dornan) does not have the sex appeal that the Christian Grey I imagined while reading the books has ( but then again it was my imagination). I feel the casting directors should have chosen someone else. Secondly. the acting was not convincing, it was bad, maybe they should cast different actors for the next movie or can the whole project entirely.
My favourite scene was when we got to see the “Red Room of Pleasure”( as I choose to call it) It was really nice to see what I had been imagining for sometime. I looks better than my imagination. Though the “toys”displayed are foreign to me they are fascinating and I absolutely want them. I also like that it has a little bit of comedy, it had us laughing a couple of times.
In a nutshell I was bored most of the time except, when my favourite lines were “recited”. With that said, you can still go and check out the movie, it might prove interesting to you. Remember we all have different tastes. So head to Ster-Kinekor and go enjoy yourselves.
PS: Don’t take your man with, you don’t want him to feel out of place surrounded by loads of women.
The African Princess doing Lucky Radio Pose
Fashion Designer Grace Wallace Announces Global Rebranding of Fashion Company in 2015.
JOHANNESBURG — (TROPICS MEDIA GROUP) – KILIMANDJARO FASHION by GRACE WALLACE a wholly owned subsidiary of K-F Group Corp. officially kicks off the rebranding process of its company’s men’s and women’s apparel and ready-to-wear collections as GRACE WALLACE®. The official roll out of the name change will be effective from January 2015 (Fall 2015). The soon-to-be global fashion business is currently conducted under the brand name KIL FASHION by GRACE WALLACE.
Grace Wallace, Award-Winning Creative Director and Founder of GRACE WALLACE® stated, “We are thrilled to unveil this new chapter in the GRACE WALLACE® story to our customers,” commented Ghislain HAÏKOU, GRACE WALLACE® Manager, “Our new brand image combines fashion and fit in a relevant way to her lifestyle. We continue to evolve with her, knowing she loves fashion and the latest trends, demands the best fit and function, and wants to feel confident and happy.”
The new branding effort and current fall 2015 campaign speak to the latest on-trend GRACE WALLACE® fashions, while bringing an emotional connection to the imagery. Product features showcase timeless designs around key season’s trends as well as exclusive technology for superior fit and fabrication, proudly designed and made in Africa. It is planned that the official launch of the brand in selected parts of the world will follow its African introduction, in a phased manner over time.
Follow and support GRACE WALLACE ® designs on social media and spread the word…
With Valentine’s Day fast approaching, the coordinators at Global Ovations couldn’t think of a better treat than a sneak peek of the up-coming Mercedes Benz African Fashion Festival (World Edition). The main event will not be taking place until May 2015 and the spirit of love in the air, we are eager to share with you an event we know you would love to be apart of.
‘Red Effect’, the official Mercedes Benz African Fashion Festival Launch will be held on Saturday February 28th 2015 at the Mercedes Benz Showroom (Silverstar Towers) in Accra from 6:00pm to 8:00pm. The event will be an exclusive look at what is to be anticipated for the main event.
According to The Deputy creative Director (Global Ovations) Miss Joyce Otibu , we will be announcing some of our headlining designers set to participate, giving a break down of the runway shows, workshops, pop-up shops and other activities that will be taking place during the event and much more.
The ‘Red Effect’ will be a great environment for fashion lovers, corporate fashion groups , fashion journalists, stylists, bloggers and other fashion enthusiast to get the inside scoop on what’s to be expected for the main event. And with the spirit of the month in mind, the event will feature a cozy atmosphere built with a romantic ambiance in mind, with all guest dress with a touch of red. The red effect is certainly a place to be to mix fashion business with pleasure.
(Deputy Creative director )
Last week Thursday the 29th of January Africa Fashion Week Nigeria hosted the media to presentations and brunch at Aramis in Lekki, Lagos Nigeria. Africa fashion Week Nigeria was founded by Ms Ronke Ademiluyi, who is also the founder of Africa Fashion Week London and produced by Sola Oyebade of Mahogany productions.
The Media brunch hosted by AFWN not only had presentation from the organizers, but also presentation from fashion designers. Designer brands that presented include Adebayo Jones, King Hakbal, Marco Martinez, Souza Fashions, J Reason, Asakeoge, Aluba Couture, Lines By Chaab, Ovem Fashion, Omaemihe.
These highly talented designers are not just creative beings; they are also academics who take their work seriously. It seems that their designs and style have the aim of achieving individuality for their clients in common. Their designs are a hybrid of western inspiration and Africa, you can never miss the evident indigenous African culture embodied in them. Africa Fashion Week Nigeria promises to be a sight to see with designs that cater for everyone, from teenagers, women and men. The presence of street wear brands will prove popular to the youth who love keeping up with global trends. Lines By Chaab is dedicated to appreciating the curves of the everyday woman while paying attention to detail. It is refreshing to see African fashion appreciating curvaceous women and actually having them on the runway, after all fashion is for everyone.
And of course at any fashion event, there should be models. Some of Nigeria’s top models attended the brunch draped in some of the fashion designer’s garments. I am excited to see what the main event will produce.
Photos of some of the attendants
Photo credit: Africa Fashion Week Nigeria