Monthly Archives: October 2017
Too few fashion brands celebrate the curvy and big boned people. I was delighted to be invited to Suennel Style Fashion Show for the curvy women. The fashion show was in Kagiso in the west of Johannesburg and as I watched a collection of spring/summer and autumn winter outfits, I immediately developed ideas on how to style the outfits for this platform. Suennel Original is owned by Neliswa Motsuenyane, a young black woman from Kagiso. The collection had some bridal gowns which were amazing.
I fell in love with how these ordinary women looked in the amazing designs and how the unconventional fashion show was inclusive of everyone. To create this Afrikan Princess Edit, I decided to create the lookbook at an art studio owned by a good friend who is housed at August House in Johannesburg.
The lookbok was shot in an art studio because I wanted to merge painting and fashion design together as forms of art and show the beauty that they have separately as well as the beauty that comes out of their combination. The painter and artist Sanusi Olatunji works mostly with paper in his painting and I loved how the outfits complemented the art work in the studio,
Designer: Neliswa Motsuenyane @suennel_style
Stylist: Vuyiso Tshabalala @vuyiso_afrikanprincess
Assistant Stylist: Thobeka Mbane @thobekambane
Photographer: Vuyo Thloloe @erem_malo
Assistant to photographer: Shana Nkosi @shana.king
Make-Up Artist : Siyabonga Motsuenyane @ceedazz
Accessories: Lebo Visagie @lebo.visagie
Studio: Sanusi Olatunji Art @sanusiolatunjiart
The global Fashion industry today is worth 3 trillion USD however, Sub-Sahara Africa accounts for only 1% of that.
Of all the potential obstacles to growing this market in South Africa, it seems creative talent and exposure are the least of what hinders upcoming fashion brands from thriving on the international scene, access to finance even less. There is a definite need for teaching the business of fashion – fashion entrepreneurs need to be supported in professionalizing their enterprises and running a truly profitable business.
There is real opportunity to take South Africa’s up-and-coming fashion designers and turn them into powerful fashion CEO’s. Given the appropriate support, these fashion entrepreneurs could be running profitable businesses capable of competing on the international apparel scene, creating jobs, and having an impact on the South African economy.That’s why purpose-driven marketing agency NONZēRO partnered with Standard Bank to create: the Business of Fashion accelerator programme “Threads – stitched by Standard Bank”:
What Standard Bank is looking to do is support the entrepreneurs’ creativity with the crucial business know-how, mentorship and support that’ll propel the business to the point where they’re experiencing real growth, and running like professional outfits. The partnership with Standard Bank is a key to delivering on this goal. In order to supplement the programme with an academic backbone, the team partnered with the e4 Impact Foundation, an initiative of the Universita Cattolico of Milan focussing on impact entrepreneurship. Together they created a 12-week curriculum that focuses on the business operations of a fashion enterprise: From financing and retaining employees, to lean manufacturing and eCommerce, as well as specialized procurement methods and marketing.
The programme is open to all fashion entrepreneurs with existing business operating in South Africa, and is taught simultaneously from four regional classroom hubs: Cape Town, Johannesburg, Durban and Port Elizabeth. The programme takes place two evenings per week for a 12-week duration. The participants will also be taken on action learning field trips across South Africa designed to showcase best practices’ across the country in various fields.
Working together with the Standard Bank Incubator and a strong eco-system of partners in business (including Mercedes-Benz), government and civil society, the programme calls upon the expertise of some of South Africa’s top business minds and thought leaders as programme teachers. The programme uses real-life case studies and experiential learning exercises to reinforce the academic learnership of the programme with practical industry insights.
At the end of the programme, the participants will be invited to present their new business model in a business case presentation to a panel of judges, and the winning participant will be taken on an international trade trip to Europe. The key focus of this trade trip is a meeting with a high-impact private distribution network enabling the participant to liaise with and present their business/products to wholesale buyers and retailers, as well as attending trade fairs.
The winning participant will receive an SME start-up pack courtesy of Standard Bank, will become a Mercedes Benz brand ambassador and drive the brand new vehicle for a 12 month period, as well as benefit from continued mentorship by the Threads team.
To participate in the Threads programme, interested entrepreneurs can apply online, via Threads website, http://www.threadsonline.co.za. (Open to entrepreneurs with an existing business in operation in South Africa for at least one year). The application process opens on 11th September, 2017 for a one-month period, ending on 11 October, 2017.