Fashion Weeks are not just about runway shows, they are also about the unique styles of the attendees and that is why the street style at Mercedes-Benz Fashion Week Joburg was trending over the weekend. It is always great to see the people go all out and look beautiful and cool as they take snaps while waiting for runway shows to commence. Photographers are always on the lookout for the best and coolest looks. One such photographer is Ben Moyo who captured the best dressed this past weekend at #MBFWJ17 at the Mall of Africa.
See more of Ben Moyo’s work here
Remembering where it all started for Orapeleng Modutle, I could not be anymore prouder of him as I was watching his show at Mercedes-Benz Fashion Week Joburg at Mall of Africa. My favourite thing about Orapeleng is that he is diverse, he caters for the brides, for the working woman, for the everyday woman who loves to look good. The first to last look is presented with so much precision and Asanda Sizani really did an amazing job styling the collection.
All images by SDR Photo for African Fashion International
Last night Mercedes-Benz Fashion Week Joburg 2017 kicked off at Mall of Africa in Johannesburg and day 1 has set a good pace for the rest of the days. Fellow fashionistas and I braved the cold and windy Joburg weather for the love of fashion.
AFI Prive which is an African Fashion International inhouse fashion brand made a return last night on the runway and I must say that I was impressed with the collection. “Under the African Sun” is what the collection embodied and the garments were made of soft and comfortable fabrics. The kind of clothes that one wears in an African summer next to the pool, river or beach; whatever floats your boat. The cute thin waist belts were significant in giving the best view of the outfits. My absolute favourite outfit was the off the shoulder crop top with multi-layered sleeves and the matching pants which give off a relaxed look.
All the looks from the AFI Prive collection can be shopped at the AFI Prive store at the crystal court at Mall of Africa and soon on the website http://afiprive.com/
Thula Sindi is showcasing again and I couldn’t be any happier. Before the show, everyone who follows Thula Sindi on Twitter and I got to see a sneak peek of what to expect at his show and true to his word; his collection reflected his obsession with hard edged details on soft fabrics.
My favourite dresses from Thula Sindi’s collection are the dresses above whose details are hard to miss, I definitely paid so much attention here and I could not help but see a peacock in its glory as its covert feathers are displayed during the courtship ritual.
The collection also featured some of the best embroidery I have ever seen. Everything was just so precise, in the right colour and paired with best pieces. I love that you can switch up the TS garments and you can wear them for any occasion.
Other designers who showcased included Gavin Rajah and Spero Villioti. Even Though their collection were nice, I would have loved to see something different because I feel like we always see the same collections from them. Spero Villioti had models wear fake colourful locks which did nothing for the collection and we have seen this before in international designers. I honestly did not see the point of the fake locks as they added nothing to the story.
Photo Credits: SDR Photo
From the primordial wasteland where survival is the only thing that matters, comes Kidd Hunta – fighting through harshest environments with only his wit, and his spear handed down from his father. The Kidd Hunta is here to take on the world with no apologies. With his spear, he aims and strikes true to his target.
The story of this young African Boy fighting is the inspiration for Kidd Hunta. He encapsulates an entrepreneurial go getter spirit with a uniquely African outlook. With Kidd Hunta we bring the traditional values of bravery, courage and fearlessness into the modern world, and stake our claim.
This is no ordinary clothing label, because this is no ordinary kid. Kidd Hunta, has found the beast within himself, and uses that to survive. Today – his same spirit ignites a flame expressed in the design of the Kidd Hunta label.
Kidd Hunta shows no mercy, but does so in a modern setting-with style.
For the modern day fighter, comes Kidd Hunta – a label which draws strength from a strong African Past and runs courageously into the future. Brave Hearts Never Fail.
Spree: The Number one retailer for SA designers
Committed to growing and supporting local fashion, Spree – South Africa’s most fashionable shopping site has been a platform for local and emerging fashion designers since 2013, with a vision to discover and showcase the very best South African design talent.Celebrating 4 years of supporting South Africa’s brightest stars and with close to 100 local brands and designer collections having been featured on the site, Spree has been the largest supporter of local fashion in the country, ensuring that customers have access to amazing collaborations and allowing the site to offer a much broader and exciting range of apparel.
Designers such as Lukhanyo Mdingi, Rich Mnisi, Ruff Tung and Tamara Cherie represent the new wave of SA design talent who are proud about their cultural roots and produce lines that reflect their own sense of individuality. Something that Spree Creative Director Chris Viljoen echos, “We are always looking for outstanding new brands to add to our unique fashion edit, and we seek the most exciting talents wherever they are. So it’s great to be able to support local talent of this calibre.”Spree has also been home to some of SA’s long-standing fashion establishments in the past such a Marianne Fassler, known for her superbly crafted designs and contemporary offerings as well as Craig Jacobs, whose Fundudzi line showcases some of the wildest pieces in menswear – truly making the site a shopping hub that bridges the gap between catwalk and consumer SA fashion.
Whilst some of the SA brands available on Spree are already established long before showcasing on the site, collaborating with the ecommerce store means different things to different designers, from production and photography guidance to business mentorship. Julian Kubel, brand owner of Butan Wear comments ”Working with Spree has resulted in many benefits for our brand. Over and above giving Butan wider exposure and allowing our followers to purchase our goods from anywhere in SA, Spree has recently thrown their weight behind our ‘Searching For Mother and Child’ campaign, a project that is very close to our hearts.”
Another advantage that the retailer offers its designers as well as customers is the ability to deliver free throughout South Africa for orders over R250 either door-to-door, or door-to-post office counter or door-to-Pargo pick up point, depending on where the shopper is based.Founder and Creative Director of Funduzi, Craig Jacobs comments, “At Fundudzi by Craig Jacobs we don’t see ourselves as retail experts – our core business is creating beautiful yet accessible, modern yet distinctively African apparel, and we rely on our retail partners to provide our warriors with the ideal conduit for them to engage with our merchandise. Importantly, those partners need to match our value system – attention to quality, a distinctive experience and a high level of professionality.
What Spree has allowed me to do is concentrate on what we do best while knowing that, no matter where our warriors might be located in the country, they can simply tap on their smartphone app or click on their mouse and purchase a piece of Fundudzi.”
And with solid year-on-year growth of 76% in orders placed and a 69% increase in the number of site visits, it’s little wonder that Spree Creative Director Chris Viljoen is full of excitement for the future, “Spree is well-positioned to make a positive impact on the development of the country’s fashion industry and we’re so proud to have seen some of fashion’s leading lights pass through on their way to stardom.”
Shop your favourites from Spree
It is always great to see my favourite creatives progress in their careers and one such creative is Julia Ese Otobo. Julia is a 23 year old Nigerian born Half Delta and Half Igbo model who has taken New York by storm after being signed by MSA Models.She is in love with Afros and black hair, something that is evident in her blog www.nappyese.com. The decision to keep her hair natural came about because of a guy that she was in love with, she started keeping her hair natural because of him and eventually fell in love with her natural hair, her brave stance back then was admirable as the modelling industry had not yet fully accepted natural hair. Besides modelling, blogging and vlogging, Julia is taking a course in Digital & Affiliate Marketing to up her game.
Julia decided to start modelling after she listened to her favourite fashion model Doyin Haastrup Olatokunbo talk about the Pearl Look Model Nigeria modelling competition that she was producing and Julia knew that was the time for her life to change. After having to drop out of University because of lack of funds, Julia enrolled in the Pearl Look Model Nigeria competition and knew that she needed to win in order to make her other dream- being a Victoria Secret Model come true. Being a part of the boot camp was very difficult but she was determined to win and win she did! As the winner of Pearl Look Model Nigeria she won an all-expenses paid trip and a contract to South Africa to work with Ice Model Management in South Africa.
I believe that Julia is one of the best models that Africa has to offer, she knows how to own the runway and her fashion editorials are always pleasing to the eye and I remember when I first saw her on the runway at Mercedes-Benz fashion Week Joburg, I was really captivated by her. I have been following her career ever since. In one of our talks she explains that although modelling takes a lot of hard work, patience and persistence, she is grateful for each and every opportunity that she has ever gotten as she’s had the opportunity to work with amazing brands and fashion designers.
She recalls one of her favourite shoots to date was when she worked with her twin sister Janet Otobo for Luminance Magazine in South Africa while also having graced the cover twice. Julia is currently living it up in ‘The Big Apple’ and has booked multiple shows for a number of designers like Chromat and Marc Jacobs at New York Fashion Week. The model’s ultimate goal is to walk for Victoria Secret in a glorious Afro (like Maria Borges recently did) in order to show the world that Black hair is beautiful. I can surely imagine that, can you?
Tim Hulme Photography
Steven Love Menendez
Luminance: Sivan Miller
Article originally published on Moon-Look Mag
Themba Mbuyisa is a young brilliant photographer from Soweto who took up photography as a way to keep himself busy because he had the time and a creative eye. Photography was an impulsive decision for him and not having a camera was definitely not going to stop him from being a photographer, so he decided to enrol himself into a photography course. Themba does not believe that photography is set in stone for him. I mean, after 4 years in the industry, he’s still trying to figure himself out while not allowing ‘fame’ to get to his head. He is currently studying for his Bachelor of Science in Computer Science at the University of the Witwatersrand.
After entering Elle Magazine South Africa’s ‘ Elle Style Reporter’ for the second time after his first attempt in 2013, Themba finally won in 2016 and has been working with the magazine ever since. His win only registered in his mind when he did his first photo shoot, which he describes as being a great experience. The photographer’s creative process starts with a collage of images and notes that get revised until a clear picture comes up for the shoot. “I construct images,” he says. “My work has a thought process behind it and I decide what needs to be and how the lights need to shine on it.
Themba, who values friendship above most things, enjoys working with people who believed in him when he first started out in his career and works with young people in most of his shoots. Although he says that he does not have favourites, he especially loves working with Sthembiso Mngadi who has helped him transform his initial ideas into great images. 2017 for Themba is all about making connections and exploring other parts of photography that he has not given much attention to in the past while also putting himself out there by applying for exhibitions that he would not normally apply for. In April this year, the photographer is looking forward to being a part of the 32 nd Villa Noailles Hyeres Fashion and Photography Festival in France.
Youth Excellence Award
Sony World Photographic Awards 3rd Place National Award (South Africa) 2015
Sasol New Signatures finalist 2016
Mail & Guardian 200 Young South Africans 2016
Article originally published in Moon-Look Magazine
Introduction of a premium menswear brand ODRIN – for the modern man
This new menswear brand aims to help men dress better by offering a wide selection of high quality premium products that are accessibly priced, both online and at the concept store. ORDIN opens its doors to the public from 10 March 2017 at 44 Stanley in Auckland Park. ODRIN offers a combination of in-house branded items encompassing both clothing and accessories in addition to an assortment of premium brands such as Naked & Famous denim, Merz B. Schwanen, Filson, and Saint. James
Founder, Taire Avbovbo, a 2nd generation fashion entrepreneur and Harvard Business School graduate, believes in a retail experience centered around the core values of lifetime quality, the perfect fit, and price transparency. The starting point for ODRIN is how well each item is made.
“We believe that premium quality and perfect fit are two sides of the same coin, you feel great each time you wear our products because they fit really well and feel even better – this feeling remains over time because our garments are built to last a lifetime”.Likewise, transparency is a very important part of ODRIN’s identity. Every one of the products has a story and is ethically manufactured in Africa to the highest global standards. “I love that we have personal relationships with all of our suppliers; it’s such a great feeling when you get to impact the lives of communities around you” – Taire
The end result of ODRIN’s philosophy is a considered collection of all that’s needed to be the best dressed version of you.
Facebook x Instagram x Twitter: @odrin_menswear
This year Originally Kasified Clothing has been showing women’s collection starting with the Autumn/Winter collection that they showcased earlier this year at Soweto Fashion Week, which I absolutely loved. but by far this Spring/Summer collection inspired by elements of Art is my favourite.”Not only was it a part of this year’s plans but also because I’ve always wanted to make a womens wear collection since I’ve started showcasing at SFW and other shows. It gives me an ability to tell a story through the style that I’ve created in a more realistic and understandable way” , says Afrika Mabena the designer. He wanted to show his other creative side.
The collection is telling a story of a young woman who loves shopping. A clean example of someone who just got paid, looking all nice and classy, feeling herself and comfortable in her outfit. And all this happens in a mall, heading to her favourite shoe store, to pick up her favourite shoes…the rest of the story is just the imagination of how this fun concept ends. Afrika used lines, shapes and colours. The colour combinations of the outfits was amazing, it was the right amount of black and white and the equally amazing touch of mustard and burnt orange. the stripes and the blocks draw you to the collection and the colours keep you there. I imagine that it was fun for the models to wear these outfits and there is no doubt in my mind that I would have had a blast on the runway. There is nothing more sexy than an outfit that makes a woman looks stylish and still allows her to have fun and I believe that Afrika Mabena achieved style and fun in this collection.
All photos by Eunice Driver