Everyone who knows me really well knows how much I love great initiatives that help others and spread positive messages. SA Menswear Week dished out it’s second installment last week at the Green point Stadium in Cape Town. The National Sea Rescue Institute in Collaboration with Hendrik Vermeulen and Jenny Le Roux showcased a range of stylish life jackets.
The underlying message was: “Would you wear a life jacket if it was fashionable?”. Well personally I have never had to be at sea but this is a good question to ask. Fashion as a form of art is emotive and I really love that SA Menswear Week provided a platform to really reflect and realize the importance of life jackets
Real life Sea Rescue volunteers also graced the runway in their full gear.
Magents Lifestyle Apparel has always have a strong message behind their collections. I had a word with Co-founder and Creative Director Didier about their showcase and he told me how they wanted to celebrate Akon for what he is doing for Africa, something that everyone else seems to be ignoring. “Akonscious 600″and “Bikoz we are” stood out for me.
Magents is for the casual laid back gentleman who loves to feel free in his clothes and is very fashion forward. Rocking the latest and sickest kicks and fashionable Tees.
Photos from SDR Photo www.ramp.sdr.co.za