Category Archives: Fashion
Spree: The Number one retailer for SA designers
Committed to growing and supporting local fashion, Spree – South Africa’s most fashionable shopping site has been a platform for local and emerging fashion designers since 2013, with a vision to discover and showcase the very best South African design talent.Celebrating 4 years of supporting South Africa’s brightest stars and with close to 100 local brands and designer collections having been featured on the site, Spree has been the largest supporter of local fashion in the country, ensuring that customers have access to amazing collaborations and allowing the site to offer a much broader and exciting range of apparel.
Designers such as Lukhanyo Mdingi, Rich Mnisi, Ruff Tung and Tamara Cherie represent the new wave of SA design talent who are proud about their cultural roots and produce lines that reflect their own sense of individuality. Something that Spree Creative Director Chris Viljoen echos, “We are always looking for outstanding new brands to add to our unique fashion edit, and we seek the most exciting talents wherever they are. So it’s great to be able to support local talent of this calibre.”Spree has also been home to some of SA’s long-standing fashion establishments in the past such a Marianne Fassler, known for her superbly crafted designs and contemporary offerings as well as Craig Jacobs, whose Fundudzi line showcases some of the wildest pieces in menswear – truly making the site a shopping hub that bridges the gap between catwalk and consumer SA fashion.
Whilst some of the SA brands available on Spree are already established long before showcasing on the site, collaborating with the ecommerce store means different things to different designers, from production and photography guidance to business mentorship. Julian Kubel, brand owner of Butan Wear comments ”Working with Spree has resulted in many benefits for our brand. Over and above giving Butan wider exposure and allowing our followers to purchase our goods from anywhere in SA, Spree has recently thrown their weight behind our ‘Searching For Mother and Child’ campaign, a project that is very close to our hearts.”
Another advantage that the retailer offers its designers as well as customers is the ability to deliver free throughout South Africa for orders over R250 either door-to-door, or door-to-post office counter or door-to-Pargo pick up point, depending on where the shopper is based.Founder and Creative Director of Funduzi, Craig Jacobs comments, “At Fundudzi by Craig Jacobs we don’t see ourselves as retail experts – our core business is creating beautiful yet accessible, modern yet distinctively African apparel, and we rely on our retail partners to provide our warriors with the ideal conduit for them to engage with our merchandise. Importantly, those partners need to match our value system – attention to quality, a distinctive experience and a high level of professionality.
What Spree has allowed me to do is concentrate on what we do best while knowing that, no matter where our warriors might be located in the country, they can simply tap on their smartphone app or click on their mouse and purchase a piece of Fundudzi.”
And with solid year-on-year growth of 76% in orders placed and a 69% increase in the number of site visits, it’s little wonder that Spree Creative Director Chris Viljoen is full of excitement for the future, “Spree is well-positioned to make a positive impact on the development of the country’s fashion industry and we’re so proud to have seen some of fashion’s leading lights pass through on their way to stardom.”
Shop your favourites from Spree
It is always great to see my favourite creatives progress in their careers and one such creative is Julia Ese Otobo. Julia is a 23 year old Nigerian born Half Delta and Half Igbo model who has taken New York by storm after being signed by MSA Models.She is in love with Afros and black hair, something that is evident in her blog www.nappyese.com. The decision to keep her hair natural came about because of a guy that she was in love with, she started keeping her hair natural because of him and eventually fell in love with her natural hair, her brave stance back then was admirable as the modelling industry had not yet fully accepted natural hair. Besides modelling, blogging and vlogging, Julia is taking a course in Digital & Affiliate Marketing to up her game.
Julia decided to start modelling after she listened to her favourite fashion model Doyin Haastrup Olatokunbo talk about the Pearl Look Model Nigeria modelling competition that she was producing and Julia knew that was the time for her life to change. After having to drop out of University because of lack of funds, Julia enrolled in the Pearl Look Model Nigeria competition and knew that she needed to win in order to make her other dream- being a Victoria Secret Model come true. Being a part of the boot camp was very difficult but she was determined to win and win she did! As the winner of Pearl Look Model Nigeria she won an all-expenses paid trip and a contract to South Africa to work with Ice Model Management in South Africa.
I believe that Julia is one of the best models that Africa has to offer, she knows how to own the runway and her fashion editorials are always pleasing to the eye and I remember when I first saw her on the runway at Mercedes-Benz fashion Week Joburg, I was really captivated by her. I have been following her career ever since. In one of our talks she explains that although modelling takes a lot of hard work, patience and persistence, she is grateful for each and every opportunity that she has ever gotten as she’s had the opportunity to work with amazing brands and fashion designers.
She recalls one of her favourite shoots to date was when she worked with her twin sister Janet Otobo for Luminance Magazine in South Africa while also having graced the cover twice. Julia is currently living it up in ‘The Big Apple’ and has booked multiple shows for a number of designers like Chromat and Marc Jacobs at New York Fashion Week. The model’s ultimate goal is to walk for Victoria Secret in a glorious Afro (like Maria Borges recently did) in order to show the world that Black hair is beautiful. I can surely imagine that, can you?
Tim Hulme Photography
Steven Love Menendez
Luminance: Sivan Miller
Article originally published on Moon-Look Mag
Introduction of a premium menswear brand ODRIN – for the modern man
This new menswear brand aims to help men dress better by offering a wide selection of high quality premium products that are accessibly priced, both online and at the concept store. ORDIN opens its doors to the public from 10 March 2017 at 44 Stanley in Auckland Park. ODRIN offers a combination of in-house branded items encompassing both clothing and accessories in addition to an assortment of premium brands such as Naked & Famous denim, Merz B. Schwanen, Filson, and Saint. James
Founder, Taire Avbovbo, a 2nd generation fashion entrepreneur and Harvard Business School graduate, believes in a retail experience centered around the core values of lifetime quality, the perfect fit, and price transparency. The starting point for ODRIN is how well each item is made.
“We believe that premium quality and perfect fit are two sides of the same coin, you feel great each time you wear our products because they fit really well and feel even better – this feeling remains over time because our garments are built to last a lifetime”.Likewise, transparency is a very important part of ODRIN’s identity. Every one of the products has a story and is ethically manufactured in Africa to the highest global standards. “I love that we have personal relationships with all of our suppliers; it’s such a great feeling when you get to impact the lives of communities around you” – Taire
The end result of ODRIN’s philosophy is a considered collection of all that’s needed to be the best dressed version of you.
Facebook x Instagram x Twitter: @odrin_menswear
This year Originally Kasified Clothing has been showing women’s collection starting with the Autumn/Winter collection that they showcased earlier this year at Soweto Fashion Week, which I absolutely loved. but by far this Spring/Summer collection inspired by elements of Art is my favourite.”Not only was it a part of this year’s plans but also because I’ve always wanted to make a womens wear collection since I’ve started showcasing at SFW and other shows. It gives me an ability to tell a story through the style that I’ve created in a more realistic and understandable way” , says Afrika Mabena the designer. He wanted to show his other creative side.
The collection is telling a story of a young woman who loves shopping. A clean example of someone who just got paid, looking all nice and classy, feeling herself and comfortable in her outfit. And all this happens in a mall, heading to her favourite shoe store, to pick up her favourite shoes…the rest of the story is just the imagination of how this fun concept ends. Afrika used lines, shapes and colours. The colour combinations of the outfits was amazing, it was the right amount of black and white and the equally amazing touch of mustard and burnt orange. the stripes and the blocks draw you to the collection and the colours keep you there. I imagine that it was fun for the models to wear these outfits and there is no doubt in my mind that I would have had a blast on the runway. There is nothing more sexy than an outfit that makes a woman looks stylish and still allows her to have fun and I believe that Afrika Mabena achieved style and fun in this collection.
All photos by Eunice Driver
I was first introduced to Bulbulia Threads on the Mercedes-Benz Fashion Week Joburg runway this August and I instantly fell in love with the brand and the amazing work done by Tasleem Bulbulia who has been in the fashion industry for over 20 years (If you ask me she does not look a day over 20). From the fashion week I loved how her show was styled, from headwraps to jackets over evening dresses. It all looked too cool. I was so thrilled when Tasleem granted me a chance to style her collection my way and I must say that I had fun playing a model for the day.
The moment I laid eyes on this pink shirt dress I was sold. For a girl who doesn’t like pink I really had fun wearing it with the colourful and very springy jacket. #ShirtDresses are the in thing and for me what was interesting was how I was gonna style it. I didn’t wanna go with the typical scandal or sneaker so I went for a high heeled ankle boot. The dress is really comfortable and I think Ghandi Square as a location really brought the STREET to my street style.
It made sense for these denim pants to be styled with my favourite printed jacket to make the look pop . I loved how comfy the pants are and the detailed buttons are everything.
Seeing this coat at the Bulbulia Threads studio meant that I just had to have it even though I was not sure how to style it. Thobeka and I decided to go with all black and just let the coat and headwrap stand out. This look made me feel like I was in a movie playing some superhero.
I really love this skirt. It is my second favourite and wearing it was loads of fun. It is full and it really turned heads in Ghandi Square. It looks like I just walked out of some movie set and I own an upmarket penthouse in Johannesburg. I had fun playing a model and now I truly believe that I can be an actress because of all the roles that I played in this shoot.
These pants are everything. Tight at the bottom but a little loose at the top allowing you to be comfortable while looking stylish.
Now this is my favourite look. I love how the yellow pops and goes so well with my skin tone. I could not wait to get into this show stopper of a dress. We styled it with Maasai beads and a shuka to make it more dramatic.
Photographer: George Lewis
Co-styling: Thobeka Mbane
My favourite shows at Mercedes-Benz Fashion Week Joburg was Couture D’Afrique which featured 12 designers from the rest of Africa. I truly enjoyed Senegalise fashion designer Adama Paris‘ show with amazing headwraps and layering like I have never seen before. I loved the patterns and the styling really represents the modern woman that the brand is aimed at. Seeing that collection made me want to get myself a gele and I can safely say that it was one of my favourite collections from the show.
SORAYA DA PIEDADE
Soraya Da Piedade a fashion brand from Angola caters for everyone from women to men to kids. I loved the simple yet sophisticated garments showcased at Mercedes-Benz Fashion Week Joburg. The kind of woman who wears Soraya Da Piedade is a woman who knows and loves her body, the kind of woman who loves to look great and still feel comfortable and I feel that the collection at MBFWJ16 was comfortable and sophisticated.
Tanzanian menswear brand Sheria Ngowi showed the most amazing suits. I loved the cuts and the choice of colours and the way the colours are mixed together to form a great looking suit. A suit doesn’t always have to be one colour, you need to switch it up and a decide on scandals instead of formal shoes. With this collection Sheria Ngowi showed that a tie doesn’t always have to accompany a suit and that sneakers also complements a suit very well.
CISS SAINT MOISE
What caught my attention about Ciss Saint Moise ‘s collection were the details on the suit. It seems details are what makes Ciss Saint Moise stand out and have always been a signature of the brand. The involvement of Puma brought a new perspective on suits and sneakers and I must say that I have always loved suits worn with sneakers and no ties because it does away with the serious look.
Rwandan brand Haute Baso‘s collection at Mercedes-Benz Fashion Week Joburg was casual and stylish. The kind of clothes a woman would wear on a date, a family gathering and practically anywhere chilled. i love that you can play around with the garments til you get the kind of look that you want.
All photos by Simon Deiner for AFI
Last night NN Vintage wowed fashion lovers with a star-studded showcase at Mercedes-Benz Fashion Week Joburg in Sandton. I was eager to see what NN Vintage had in store for us because I have always been impressed by their previous collections. I really relate to the garments and I am definitely the kind of woman who wears and understands NN Vintage. The African Queen trend has really taken over with women all over Africa embracing headwraps and really taking pride in their cultures. NN Vintage keeps up with the times and the collection is modern and played a lot with stripes, grays and a pop of colour just to brighten it up.
What stood out for me is that the showcasing was more than the fact that the Queens are proud of who they are. African queens love each other, they dance together, the have fun together and they generally encourage each other. African Queens uplift each other and provide opportunities to each other. That is what the African Queen trend is all about and I believe that the celebrities who walked for Nhlanhla Nciza’s show cemented the fact that African Queens support each other and they are happy for the other’s successes.
All images by AFI
Fashion Design label Hauz of Lenze has released their SS16/17 lookbook and it is all about celebrating women.
As the Spring /Summer season unravels.Hauz of Lenze apologetically tells a story about his SS16/17 collection for the women themed “Enough is my new freedom” he uses fashion to express a feeling or experience that many fear to speak about because of fear of loosing that someone or the ‘What if I told the world’ but on this journey we see how Hauz of Lenze’ uses fashion to mend that caged and broken heart..letting him or her know that there is still love and I mean genuine love out there. She finally finds true love and remarries as the story unfolds.
He shot the door and walked away leaving me bruised…
Shattered and naked.
My self-worth, loyalty was stripped off minute after minute
Until there was nothing left in my personality,
I was almost losing the meaning of being a woman,
My feminity had reached its expiry date.
I felt empty, trapped in a world I called love..
Yet I never forgot about that strong and great woman I was growing to become,
That powerful woman lived inside a soul that had been insulted, emotionally beaten, called worthless names,
Waiting for that day resurrection would knock on her caged soul and set it free
That day when the power of light will cause darkness to lose its dignity,
Then the light will shine through her soul ones again bringing her hope and believe for a better life and a new journey to endless possibilities …
Today I stand next to my possibilities
Because that strong and powerful woman has been reborn..
And saying “ENOUGH” to all these bruises is the only way my new strong,
Powerful me can be separated from the “Darkness” I was ones called
Don’t let loyalty become slavery, let your story inspire and change lives..
ENOUGH is My New FREEDOM
Jenevieve Lyons always leaves us talking after every show and last night’s show was no different. The LISOF graduate has sure came a long way since her AFI FastTrack days. Her latest collection titled Deferential which she debuted last night at South African Menswear Week in Cape Town is all sorts of amazing. She says that the collection plays on the ugly, gender fluidity and juxtapositions. It is the new movement of anti “being” and anti categorization. So basically the collection is about not being and my take on this is that it is not just for men but for women as well. I love the layers and her amazing skill with the cut-outs. It’s a true work of art and that green grass had me looking forward to summer. The garments allow for easy movements and are suitable for all kinds of weather. I love that the kind of person to wear a Jenevieve Lyons creation is one who cares about looking great and is not bothered about what people think is masculine or womanly. The contrast of the colours draws you in and when you thought that was the wow factor, the tailoring and the creativity with the belts and the layering gets you. This is my favourite collection from Jenevieve thus far and judging from the people’s reactions on social media, I am not the only one. Which is a good thing because as a designer your current collection should be better than your last and that is what Jenevieve Lyons has nailed to the T.
All photos by SDR Photo
AuntieOboshie hosted an installation exhibition with Ghana’s leading fashion brands on the 24th of April 2016 at the Accra International Conference Centre. The exhibition took guests on a journey through time by showcasing the story of Ghanaian fashion from the 60s till now.The exhibition, a celebration of Ghanaian fashion through the years, featured 59 installations that showcased different eras in Ghanaian Fashion. Brands presented various clothing that showcased Ghanaian Fashion style as it was in the Past (60s through to the 90s) and then Ghanaian Fashion as it is now.
I love how the people took the theme seriously and showed up looking their best. The creativity put into it is amazing.