Collaborations and Doing Business Through The Creative Womxn Hookup

The Creative Womxn Hookup is a great and safe space for women in the creative industry to meet and discuss or share ideas and advice on how to excel in their chosen careers, as well as do business together and collaborate. Pioneered by creative entrepreneur  Landa Willie, the hookup has had three successful installments in 2018 with a great turnout and I cannot wait to see what Twenty and Co will bring for us through the Creative Womxn Hookup; Landa Willie has told me that the expansion of #CreativeWomxnHookup is on the cards and they are looking at branching out to Cape Town and Durban. This hookup is a very much needed space for people like me who love to collaborate and meet other creative women and I am personally so glad that other parts of South Africa will soon get to share in the awesomeness of this initiative.

The first installment launched with a bang featuring a panel of amazing women who are taking the creative industry by storm like award winning graphic and street artist Karabo Poppy , dancer and choreographer Delta the Leo and former Between 10and5 editor in chief Stefanie Jason and DJ Doowap on the decks. What Landa Willie has created is a space for us women and men alike to learn from the stories and career paths of the women that we admire so we can realize our own dreams. I love that the hookup does not exclude men, but invites them to share in the creative discussions. I was lucky to attend second hookup hosted at the J&B Hive Johannesburg featuring Uno De Waal the founder of Between 10and5 a great youth publication in South Africa. Uno shared the story of how the publication started, its journey and visions for the future. Between 10and5 is one of my most visited sites because I get to find new models, photographers and designers who I had not known.

Among the panelists were Amonge Sinxoto and Zingisa Socikwa the founders of Black Board SA an organization that is at the forefront of empowering girls and young women. The women shared their experiences in business, how to run a business and brand it according  to the vision and the DNA of the business. I enjoy how  #TheCreativeWomxnHookUp does not only focus on popular creative businesses or careers, but also focuses on that creative careers like furniture making and interior design. It was fascinating to learn from Mpho Vackier and Thabisa Mjo on how they manage their day-to day activities in their businesses, the challenges they face and how they overcome them.

The last hookup for the year which was held at The Reef Hotel in Johannesburg was a tremendous success and it tackled issues around Influencer Marketing, the benefits, pitfalls and how to make money as an #influencer . To me the Creative Womxn Hookup is a master class of sorts with these creative entrepreneurs teaching the attendee about their trades. Landa Wille says that The Creative Womxn Hookup was created so that women can engage, share, talk and do business together; the hookup has grown tremendously in less than a year and the ultimate reward has been seeing how each attendee walks away with valuable information and contacts. The collaboration between The Creative Womxn Hookup, Nivea and 4th Street Wines has been well executed and together they have managed to create great experiences for attendees.

Landa Willie
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