Ruramai Musekiwa is a creative activist who’s passionate about art life and effecting positive social change through creative mediums and campaigns. She is a graphic designer by trade, writer, visual artist and aspirant muso. “Rudo” as she is affectionately known strives to find the balance between an extremely philanthropic business model and a focused profitable value proposition. “Sibahle”which means we are beautiful: is a campaign that was started by Rudo that is aimed at celebrating Africanism through the use of creative mediums and activations, an electric lifestyle brand with the African woman at the helm of its vision.
African Reign to me is us owing our space and purpose individually and collectively and building on a foundation of passion and awareness of our beauty as a people.
According to Rudo building the “African Dream” starts with recognizing our power, potential and beauty. Once we have a new frame of reference, one that speaks to power and positivity, that energy will flow into progressive endeavors. through the Sibahle initiative, book clubs have been started in major cities like Johannesburg, Cape Town and even spiraling into London. Rudo is doing a remarkable job by getting more African youth involved and showcasing their work on Sibahle Magazine. For us as the youth to help develop Africa, there should be campaigns that encourage active citizenry. Ruramai believes that there is hope for the youth and there is a generation of youth that are running with innovative concepts.
I think the media needs to stop perpetuating negative stereotypes and start highlighting the positive things that are happening on out continent. The subliminal impact of seeing negativity frequently is crippling.
Check out more on Sibahle and Ruramai’s work on www.sibahle.com