Taking inspiration from the multiple cultures in South Africa, TN Collectiv’s bridal range Collectiv Culture caters for the western woman looking for a modern twist on traditional wedding dresses. Instead of creating looks that already exist, Collectiv Culture has taken what is currently available for brides looking for traditional wedding dresses and reinventing them by using different techniques, finishes and embellishments in order to introduce a new class of traditional wedding dresses. Without completely westernising the dresses, the core aesthetic for each culture was kept without compromising the traditional look so that they can be clearly translated, while staying true to the fashion needs for the modern bride. Part one of the range drew inspiration from the Ndebele, Xhosa, Tsonga, Swati, Zulu and Setswana cultures. Besides having a past working experiences with the all of the women in the bridal campaign, they are beautiful, hardworking and successful women in their own right. Making them the perfect embodiment of the brand and the ideal models for the campaign.
I feel like the collection was specifically made for these ladies as I cannot imagine another person wearing the wedding gowns that they are wearing. Before I was drawn to the dresses, I was first drawn to these ladies and felt that they belong in those dresses and nowhere else. I love that these wedding dresses have evolved with time but there are still embracing our cultures. I think it is safe to say that Africans are moving away from “White Wedding” and I love that. We are beautiful and our cultures are too beautiful, it really warms my heart to see fashion designers like Tuelo Nguyuza showing the African bride that they don’t need to walk down in a white wedding gown in order to be considered beautiful.
Photos by According to Jerri
Accessories: by NtoZinhle Accesorise