Themba Mbuyisa is a young brilliant photographer from Soweto who took up photography as a way to keep himself busy because he had the time and a creative eye. Photography was an impulsive decision for him and not having a camera was definitely not going to stop him from being a photographer, so he decided to enrol himself into a photography course. Themba does not believe that photography is set in stone for him. I mean, after 4 years in the industry, he’s still trying to figure himself out while not allowing ‘fame’ to get to his head. He is currently studying for his Bachelor of Science in Computer Science at the University of the Witwatersrand.
After entering Elle Magazine South Africa’s ‘ Elle Style Reporter’ for the second time after his first attempt in 2013, Themba finally won in 2016 and has been working with the magazine ever since. His win only registered in his mind when he did his first photo shoot, which he describes as being a great experience. The photographer’s creative process starts with a collage of images and notes that get revised until a clear picture comes up for the shoot. “I construct images,” he says. “My work has a thought process behind it and I decide what needs to be and how the lights need to shine on it.
Themba, who values friendship above most things, enjoys working with people who believed in him when he first started out in his career and works with young people in most of his shoots. Although he says that he does not have favourites, he especially loves working with Sthembiso Mngadi who has helped him transform his initial ideas into great images. 2017 for Themba is all about making connections and exploring other parts of photography that he has not given much attention to in the past while also putting himself out there by applying for exhibitions that he would not normally apply for. In April this year, the photographer is looking forward to being a part of the 32 nd Villa Noailles Hyeres Fashion and Photography Festival in France.
Youth Excellence Award
Sony World Photographic Awards 3rd Place National Award (South Africa) 2015
Sasol New Signatures finalist 2016
Mail & Guardian 200 Young South Africans 2016
Article originally published in Moon-Look Magazine
Introduction of a premium menswear brand ODRIN – for the modern man
This new menswear brand aims to help men dress better by offering a wide selection of high quality premium products that are accessibly priced, both online and at the concept store. ORDIN opens its doors to the public from 10 March 2017 at 44 Stanley in Auckland Park. ODRIN offers a combination of in-house branded items encompassing both clothing and accessories in addition to an assortment of premium brands such as Naked & Famous denim, Merz B. Schwanen, Filson, and Saint. James
Founder, Taire Avbovbo, a 2nd generation fashion entrepreneur and Harvard Business School graduate, believes in a retail experience centered around the core values of lifetime quality, the perfect fit, and price transparency. The starting point for ODRIN is how well each item is made.
“We believe that premium quality and perfect fit are two sides of the same coin, you feel great each time you wear our products because they fit really well and feel even better – this feeling remains over time because our garments are built to last a lifetime”.Likewise, transparency is a very important part of ODRIN’s identity. Every one of the products has a story and is ethically manufactured in Africa to the highest global standards. “I love that we have personal relationships with all of our suppliers; it’s such a great feeling when you get to impact the lives of communities around you” – Taire
The end result of ODRIN’s philosophy is a considered collection of all that’s needed to be the best dressed version of you.
Facebook x Instagram x Twitter: @odrin_menswear
I was first introduced to Bulbulia Threads on the Mercedes-Benz Fashion Week Joburg runway this August and I instantly fell in love with the brand and the amazing work done by Tasleem Bulbulia who has been in the fashion industry for over 20 years (If you ask me she does not look a day over 20). From the fashion week I loved how her show was styled, from headwraps to jackets over evening dresses. It all looked too cool. I was so thrilled when Tasleem granted me a chance to style her collection my way and I must say that I had fun playing a model for the day.
The moment I laid eyes on this pink shirt dress I was sold. For a girl who doesn’t like pink I really had fun wearing it with the colourful and very springy jacket. #ShirtDresses are the in thing and for me what was interesting was how I was gonna style it. I didn’t wanna go with the typical scandal or sneaker so I went for a high heeled ankle boot. The dress is really comfortable and I think Ghandi Square as a location really brought the STREET to my street style.
It made sense for these denim pants to be styled with my favourite printed jacket to make the look pop . I loved how comfy the pants are and the detailed buttons are everything.
Seeing this coat at the Bulbulia Threads studio meant that I just had to have it even though I was not sure how to style it. Thobeka and I decided to go with all black and just let the coat and headwrap stand out. This look made me feel like I was in a movie playing some superhero.
I really love this skirt. It is my second favourite and wearing it was loads of fun. It is full and it really turned heads in Ghandi Square. It looks like I just walked out of some movie set and I own an upmarket penthouse in Johannesburg. I had fun playing a model and now I truly believe that I can be an actress because of all the roles that I played in this shoot.
These pants are everything. Tight at the bottom but a little loose at the top allowing you to be comfortable while looking stylish.
Now this is my favourite look. I love how the yellow pops and goes so well with my skin tone. I could not wait to get into this show stopper of a dress. We styled it with Maasai beads and a shuka to make it more dramatic.
Photographer: George Lewis
Co-styling: Thobeka Mbane
Brenda Quin showcased for the first time at Durban Fashion Fair revealing a collection called ‘The Rhythm of Africa” which featured lots of colours while embracing the African Queen trend in headwraps and beads. Brenda travels through Africa a lot and that is where she drew her inspiration showcasing the vibrancy of Africa and the feel of locally produced fabrics. Having been designing for 18 years, Brenda has no interest in following international trends
Taking inspiration from the multiple cultures in South Africa, TN Collectiv’s bridal range Collectiv Culture caters for the western woman looking for a modern twist on traditional wedding dresses. Instead of creating looks that already exist, Collectiv Culture has taken what is currently available for brides looking for traditional wedding dresses and reinventing them by using different techniques, finishes and embellishments in order to introduce a new class of traditional wedding dresses. Without completely westernising the dresses, the core aesthetic for each culture was kept without compromising the traditional look so that they can be clearly translated, while staying true to the fashion needs for the modern bride. Part one of the range drew inspiration from the Ndebele, Xhosa, Tsonga, Swati, Zulu and Setswana cultures. Besides having a past working experiences with the all of the women in the bridal campaign, they are beautiful, hardworking and successful women in their own right. Making them the perfect embodiment of the brand and the ideal models for the campaign.
I feel like the collection was specifically made for these ladies as I cannot imagine another person wearing the wedding gowns that they are wearing. Before I was drawn to the dresses, I was first drawn to these ladies and felt that they belong in those dresses and nowhere else. I love that these wedding dresses have evolved with time but there are still embracing our cultures. I think it is safe to say that Africans are moving away from “White Wedding” and I love that. We are beautiful and our cultures are too beautiful, it really warms my heart to see fashion designers like Tuelo Nguyuza showing the African bride that they don’t need to walk down in a white wedding gown in order to be considered beautiful.
Photos by According to Jerri
Accessories: by NtoZinhle Accesorise
My favourite shows at Mercedes-Benz Fashion Week Joburg was Couture D’Afrique which featured 12 designers from the rest of Africa. I truly enjoyed Senegalise fashion designer Adama Paris‘ show with amazing headwraps and layering like I have never seen before. I loved the patterns and the styling really represents the modern woman that the brand is aimed at. Seeing that collection made me want to get myself a gele and I can safely say that it was one of my favourite collections from the show.
SORAYA DA PIEDADE
Soraya Da Piedade a fashion brand from Angola caters for everyone from women to men to kids. I loved the simple yet sophisticated garments showcased at Mercedes-Benz Fashion Week Joburg. The kind of woman who wears Soraya Da Piedade is a woman who knows and loves her body, the kind of woman who loves to look great and still feel comfortable and I feel that the collection at MBFWJ16 was comfortable and sophisticated.
Tanzanian menswear brand Sheria Ngowi showed the most amazing suits. I loved the cuts and the choice of colours and the way the colours are mixed together to form a great looking suit. A suit doesn’t always have to be one colour, you need to switch it up and a decide on scandals instead of formal shoes. With this collection Sheria Ngowi showed that a tie doesn’t always have to accompany a suit and that sneakers also complements a suit very well.
CISS SAINT MOISE
What caught my attention about Ciss Saint Moise ‘s collection were the details on the suit. It seems details are what makes Ciss Saint Moise stand out and have always been a signature of the brand. The involvement of Puma brought a new perspective on suits and sneakers and I must say that I have always loved suits worn with sneakers and no ties because it does away with the serious look.
Rwandan brand Haute Baso‘s collection at Mercedes-Benz Fashion Week Joburg was casual and stylish. The kind of clothes a woman would wear on a date, a family gathering and practically anywhere chilled. i love that you can play around with the garments til you get the kind of look that you want.
All photos by Simon Deiner for AFI
Last night NN Vintage wowed fashion lovers with a star-studded showcase at Mercedes-Benz Fashion Week Joburg in Sandton. I was eager to see what NN Vintage had in store for us because I have always been impressed by their previous collections. I really relate to the garments and I am definitely the kind of woman who wears and understands NN Vintage. The African Queen trend has really taken over with women all over Africa embracing headwraps and really taking pride in their cultures. NN Vintage keeps up with the times and the collection is modern and played a lot with stripes, grays and a pop of colour just to brighten it up.
What stood out for me is that the showcasing was more than the fact that the Queens are proud of who they are. African queens love each other, they dance together, the have fun together and they generally encourage each other. African Queens uplift each other and provide opportunities to each other. That is what the African Queen trend is all about and I believe that the celebrities who walked for Nhlanhla Nciza’s show cemented the fact that African Queens support each other and they are happy for the other’s successes.
All images by AFI
With over 300 entries showcasing the latest trends in the world of fashion, the search for the next ELLE Style Reporter by ELLE in association with Orms & Canon, began. Through blog posts and storyboards, the stiff competition made the judges’ deliberation all the more difficult. Now, narrowed down to eight finalists, the best behind the lens will be awarded with the incredible opportunity to be the next ELLE Style Reporter.
The ELLE Style Reporter property was created just three years ago, crowning two successful winners, Trevor Stuurman and Niquita Bento; the announcement of the third winner is now just around the corner! With an ever-growing interest for local fashion in South Africa, the idea of the property was to find someone who’s perfectly attuned to what’s new on the streets and the catwalk. The winner should have an eye for fashion, be social media savvy and have the ability to narrate what’s on the ground through their lens. ELLE’s publisher Gisele Wertheim-Aymes says, ‘With the growth in social media, this really serves as an example that anything is possible and ELLE wanted to be the catalyst!’
The first winner Trevor Stuurman successfully created a niche in the industry by developing his own distinct trademark, and the second winner Niquita Bento, balances playful fashion quirks with interesting architecture through her lens as ELLE’s creative assistant. Together they prove that the ELLE Style Reporter is a sought after platform for emerging talent.This year again, the competition is powerful: ELLE Editor, Emilie Gambade says, ‘The eight finalists have really brought a unique point of view. A fresh look at ‘home-grown fashion & style’, away from the usual street style images we often see. Each of them brought something different and allowed for their own emotions, their personality to softly tint their work and imprint their images.’
The Finalists are:
CRAZY, SMART, WORKAHOLIC, DETERMINED, CHILLED BUT A LITTLE CRAZY!”
SIMZ MKHWANAZI, 25, DURBAN
“This will really have a positive impact on my career – This is only just a start to greatness!”
“I actually feel like I’m going to win this! (fingers and toes crossed). You feel me?”
“INVENTIVE, SPONTANEOUS, UNCONVENTIONAL, PERCEPTIVE, CURIOUS!”
YETUNDE DADA, 25, PRETORIA
“I’m really excited, as I feel that I’ve stepped into a different paradigm because I was a previous entrant in 2013 – managing only to get into the Top 20. Being part of the Top 8 now is a sign of growth for me and I’m ready to move forward! I feel that I have now focused on storytelling during my photography journey because I am a blogger who fell in love with photojournalism, fashion and writing at the same time a few years ago, and I think these things are elements in my work and helped with my selection for the Top 8.
“HUMBLE, CREATIVE, ADVENTUROUS, SMART AND COOL.”
THEMBA MBUYISA, 23, JOHANNESBURG
“Being a Style Reporter sounds like a cool thing to do actually. I feel cool!
This is something I’ve been doing for years, and I think I’ve been selected because there is someone out there who believes in my work and me as a creative person. I love what I do and I believe that it shows on my work!”
“ARTISTIC, AMBITIOUS, SOMEWHAT SASSY, TEA ADDICT, WITH PANACHE!”
GEMMA MARY SHEPHERD, 22, CAPE TOWN
“I feel honoured to be a finalist in this year’s competition given the high level of talent in South Africa at the moment.”
“I think I’ve been selected because I have both the photographic and writing skills to report artistically and journalistically on events and fashion trends in South Africa.
“FUN, STYLISH, YOUNG, CHRISTIAN MAN!”
LUNGILE JAMANI, 22, JOHANNESBURG.
“I am so excited and yet a bit nervous about being a finalist.
I think I’ve been selected because of my eye for style. The way I try to depict street style is most certainly not the same as the other – I’m probably one in a hundred
“PASSIONATE, CURIOUS, SENSITIVE, ARTISTIC AND ROMANTIC!”
NIKKI ZAKKAS, 24, JOHANNESBURG.
“A street style photographer for an inspiring fashion publication such as Elle would be a dream come true, combining my two studied interests: fashion and photography perfectly!
I think that I have been selected as a finalist because the role of street style reporter is uniquely suited to my educational background, putting my knowledge and skills in fashion and visual communication to good use.”
“CREATIVE, PASSIONATE, INTROVERT, HARDWORKING AND ECLECTIC!”
LUSANDA NDITA, 22, JOHANNESBURG
“I am thrilled to be one of the finalists, because this competition is a great platform to promote aspirating photographers like myself. I am looking forward to sharing my ideas on youth culture in my society.I think I have been selected because my photography explores a “home-grown” style characterized by fashion forward individuals.”
“‘ALWAYS HAPPY’ (CAN WE COUNT THAT AS ONE WORD HAHA), PASSIONATE, CONFIDENT, MOTIVATED, CONSCIOUS!”
SIBUSISO “ZEUS” FENI, 21, CAPE TOWN
“I am actually stocked, because it feels like I am in arms reach to achieving one of my biggest goals in life, which is shooting an Editorial for Elle Magazine!“I am doing the “money dance”!(Kevin Harts Dance) I think to be honest what Elle is looking for this year; best describes what I do on a daily basis, especially in terms of candid street style photography. Passion is another thing they looking for which I think they can see through my work.”
THE WINNER WILL RECEIVE: Announced on the 5th Of May in Newtown Johannesburg
· An exclusive one-on-one session with acclaimed photographer, Ed Suter
· A Canon EOS 6D DSLR with EF 24-105mm f/3.5-5.6 is STM lens to the value of
· R30 995, courtesy of Orms & Canon
· A monthly stipend of R5 000, from July – December 2016 in his/her capacity as the 2016 ELLE Style Reporter
· The opportunity to tell their stories through the pages of ELLE, creating content for all platforms under the leadership and guidance of the editorial team and the editor Emilie Gambade.
Watch! ELLE Editor Emilie Gambade, ELLE Fashion Director Tarryn Oppel and ELLE Contributing Editor Malibongwe Tyilo on more of the juicy details here:
On the 28th of April, the finalists will be treated to a technical workshop, under the leadership of sponsors Orms & Canon. There, they will also have one-on-one time with the judges before the final deliberation is made. The journey will culminate on the 5th of May at the Workshop in Newtown, Johannesburg.
TO FOLLOW THE JOURNEY, STAY TUNED TO: www.elle.co.za/enter-elle-style-reporter-2016-2/
Tweet who you think will win: @ELLEMagazineSA
TAGS: #ESR2016 #OrmsandCanon
The Mermaid Awakens Her Warrior is a great underwater shoot conceptualized and directed by Fuaad Abdool in collaboration with amazing young African women. From what I gathered the story line is that of love. the mermaid wonders deep into the ocean where she meets the warrior, motionless and she radiates her energy into him thus awakening him. The project was a way of combining and illustrating the artistic skills of South African female creatives and more over Fuaad wanted to change the perspective of how people view mermaids. He says that he couldn’t find images of black mermaids so he wanted to create a modern rendition of mermaids and challenge the perception of how mermaids are supposed to look like.
This was model Bianca Koyabe’s first underwater modelling shoot and I personally think she looked great and she absolutely nailed. The mermaid costume was designed by 21 year old fashion designer Savannah Caster who had never made mermaid costumes before. Humiraa Mahomeds had never done body art for an underwater shoot before and she used eye-liner to draw the tattoos of the warrior. She had me believing that the warrior actually had tattoos. I give her a thumbs up for that.
Creative graphic designer Rendani Nemakhavhani and photographer Kgomotso Neto have been serving us some visual pleasures with a series called All Hail The Honey. I have absolutely enjoyed all the 3 chapters and I cannot wait for more to follow. The series started off with the Honey (Rendani) in water and with a whip and of course it is interesting and we were intrigued and hoping for more. The narratives are very interesting and keep the audience up to date with the story. And they got me adding some of my own in the story.
As black girls we can relate to the 2nd chapter of All Hail The Honey series- The Hair Struggle. Our hair has suffered a lot from relaxers, braiding, weaves and plaiting. It is a struggle that. The Honey says that everyone should know that black hair shrinks in hair, it really does. Once you get your hair ‘DID’ you really avoid water because it all goes down and goes back to being nappy (But we still love it nonetheless)
We all dread those salon visits but they have to be done so we can keep our hair “fly” and most importantly healthy.
In the 3rd chapter Kgomotso steps in front of the lens to star as Gavini in a story inspired by Yizo Yizo. A story of love in the township, that kind of “Skhanda love” if you will. The visuals are absolutely amazing and they really did a good job.
The duo keep it real all the time and most of us can relate to their series. On being real Rendani has the following to say:
Real is always what I aim to show off in the work that I produce. That is exactly how I want the work to be received as genuine. I don’t believe in fronting about what I’m selling. In The Honey series we are selling you what makes up a typical outfit for most girls. We don’t necessarily buy everything that we have (from fancy shops). People must also know that when black hair meets water it shrinks. It’s just a matter of understanding the basics of how you make what you have work.
To follow more of their work go to allhailthehoney.tumblr.com