Johannesburg based denim brand Blvck Element has released a dope Autumn/Winter collection titled “Blue Feel”. The collection explores the different emotions associated with colour; the colour blue in particular. The look book is shot in Johannesburg Central Business District and one of Jozi’s oldest buildings is used as a backdrop for the shot and I must say that the brown colour of the building contrasts so masterfully with the blue of the denim outfit, the blue sky and the white minibus taxi passing by. This is a great urban shoot for an urban denim brand and I think the shoot reflects the kind of people that would comfortably rock Blvck Element.


Model: @sonia_blacksa

Photographer: @davidblaqsa

Stylist: @vuyiswavu

Creative Director: @ofenstemphela_

MUA: @dimahstouch and @bontlefela_sa

Published by Afrikan Princess

I am an avid traveler with a background in copywriting, social media management, art exhibition and music festival curation. I am a huge bookworm who not only enjoys getting lost in books, but I also enjoy writing on topics such as travel, art and fashion. I am interested in working in any projects relating to copywriting for small businesses, fiction writing, curating exhibitions for visual artists in Africa. I am also keen to work with small businesses in developing their social media strategies. Africa is my first love and I am currently having a great time exploring her.

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