Johannesburg based denim brand Blvck Element has released a dope Autumn/Winter collection titled “Blue Feel”. The collection explores the different emotions associated with colour; the colour blue in particular. The look book is shot in Johannesburg Central Business District and one of Jozi’s oldest buildings is used as a backdrop for the shot and I must say that the brown colour of the building contrasts so masterfully with the blue of the denim outfit, the blue sky and the white minibus taxi passing by. This is a great urban shoot for an urban denim brand and I think the shoot reflects the kind of people that would comfortably rock Blvck Element.
Creative Director: @ofenstemphela_
MUA: @dimahstouch and @bontlefela_sa