Category Archives: Fashion Design
Too few fashion brands celebrate the curvy and big boned people. I was delighted to be invited to Suennel Style Fashion Show for the curvy women. The fashion show was in Kagiso in the west of Johannesburg and as I watched a collection of spring/summer and autumn winter outfits, I immediately developed ideas on how to style the outfits for this platform. Suennel Original is owned by Neliswa Motsuenyane, a young black woman from Kagiso. The collection had some bridal gowns which were amazing.
I fell in love with how these ordinary women looked in the amazing designs and how the unconventional fashion show was inclusive of everyone. To create this Afrikan Princess Edit, I decided to create the lookbook at an art studio owned by a good friend who is housed at August House in Johannesburg.
The lookbok was shot in an art studio because I wanted to merge painting and fashion design together as forms of art and show the beauty that they have separately as well as the beauty that comes out of their combination. The painter and artist Sanusi Olatunji works mostly with paper in his painting and I loved how the outfits complemented the art work in the studio,
Designer: Neliswa Motsuenyane @suennel_style
Stylist: Vuyiso Tshabalala @vuyiso_afrikanprincess
Assistant Stylist: Thobeka Mbane @thobekambane
Photographer: Vuyo Thloloe @erem_malo
Assistant to photographer: Shana Nkosi @shana.king
Make-Up Artist : Siyabonga Motsuenyane @ceedazz
Accessories: Lebo Visagie @lebo.visagie
Studio: Sanusi Olatunji Art @sanusiolatunjiart
The global Fashion industry today is worth 3 trillion USD however, Sub-Sahara Africa accounts for only 1% of that.
Of all the potential obstacles to growing this market in South Africa, it seems creative talent and exposure are the least of what hinders upcoming fashion brands from thriving on the international scene, access to finance even less. There is a definite need for teaching the business of fashion – fashion entrepreneurs need to be supported in professionalizing their enterprises and running a truly profitable business.
There is real opportunity to take South Africa’s up-and-coming fashion designers and turn them into powerful fashion CEO’s. Given the appropriate support, these fashion entrepreneurs could be running profitable businesses capable of competing on the international apparel scene, creating jobs, and having an impact on the South African economy.That’s why purpose-driven marketing agency NONZēRO partnered with Standard Bank to create: the Business of Fashion accelerator programme “Threads – stitched by Standard Bank”:
What Standard Bank is looking to do is support the entrepreneurs’ creativity with the crucial business know-how, mentorship and support that’ll propel the business to the point where they’re experiencing real growth, and running like professional outfits. The partnership with Standard Bank is a key to delivering on this goal. In order to supplement the programme with an academic backbone, the team partnered with the e4 Impact Foundation, an initiative of the Universita Cattolico of Milan focussing on impact entrepreneurship. Together they created a 12-week curriculum that focuses on the business operations of a fashion enterprise: From financing and retaining employees, to lean manufacturing and eCommerce, as well as specialized procurement methods and marketing.
The programme is open to all fashion entrepreneurs with existing business operating in South Africa, and is taught simultaneously from four regional classroom hubs: Cape Town, Johannesburg, Durban and Port Elizabeth. The programme takes place two evenings per week for a 12-week duration. The participants will also be taken on action learning field trips across South Africa designed to showcase best practices’ across the country in various fields.
Working together with the Standard Bank Incubator and a strong eco-system of partners in business (including Mercedes-Benz), government and civil society, the programme calls upon the expertise of some of South Africa’s top business minds and thought leaders as programme teachers. The programme uses real-life case studies and experiential learning exercises to reinforce the academic learnership of the programme with practical industry insights.
At the end of the programme, the participants will be invited to present their new business model in a business case presentation to a panel of judges, and the winning participant will be taken on an international trade trip to Europe. The key focus of this trade trip is a meeting with a high-impact private distribution network enabling the participant to liaise with and present their business/products to wholesale buyers and retailers, as well as attending trade fairs.
The winning participant will receive an SME start-up pack courtesy of Standard Bank, will become a Mercedes Benz brand ambassador and drive the brand new vehicle for a 12 month period, as well as benefit from continued mentorship by the Threads team.
To participate in the Threads programme, interested entrepreneurs can apply online, via Threads website, http://www.threadsonline.co.za. (Open to entrepreneurs with an existing business in operation in South Africa for at least one year). The application process opens on 11th September, 2017 for a one-month period, ending on 11 October, 2017.
Remembering where it all started for Orapeleng Modutle, I could not be anymore prouder of him as I was watching his show at Mercedes-Benz Fashion Week Joburg at Mall of Africa. My favourite thing about Orapeleng is that he is diverse, he caters for the brides, for the working woman, for the everyday woman who loves to look good. The first to last look is presented with so much precision and Asanda Sizani really did an amazing job styling the collection.
All images by SDR Photo for African Fashion International
Last night Mercedes-Benz Fashion Week Joburg 2017 kicked off at Mall of Africa in Johannesburg and day 1 has set a good pace for the rest of the days. Fellow fashionistas and I braved the cold and windy Joburg weather for the love of fashion.
AFI Prive which is an African Fashion International inhouse fashion brand made a return last night on the runway and I must say that I was impressed with the collection. “Under the African Sun” is what the collection embodied and the garments were made of soft and comfortable fabrics. The kind of clothes that one wears in an African summer next to the pool, river or beach; whatever floats your boat. The cute thin waist belts were significant in giving the best view of the outfits. My absolute favourite outfit was the off the shoulder crop top with multi-layered sleeves and the matching pants which give off a relaxed look.
All the looks from the AFI Prive collection can be shopped at the AFI Prive store at the crystal court at Mall of Africa and soon on the website http://afiprive.com/
Thula Sindi is showcasing again and I couldn’t be any happier. Before the show, everyone who follows Thula Sindi on Twitter and I got to see a sneak peek of what to expect at his show and true to his word; his collection reflected his obsession with hard edged details on soft fabrics.
My favourite dresses from Thula Sindi’s collection are the dresses above whose details are hard to miss, I definitely paid so much attention here and I could not help but see a peacock in its glory as its covert feathers are displayed during the courtship ritual.
The collection also featured some of the best embroidery I have ever seen. Everything was just so precise, in the right colour and paired with best pieces. I love that you can switch up the TS garments and you can wear them for any occasion.
Other designers who showcased included Gavin Rajah and Spero Villioti. Even Though their collection were nice, I would have loved to see something different because I feel like we always see the same collections from them. Spero Villioti had models wear fake colourful locks which did nothing for the collection and we have seen this before in international designers. I honestly did not see the point of the fake locks as they added nothing to the story.
Photo Credits: SDR Photo
From the primordial wasteland where survival is the only thing that matters, comes Kidd Hunta – fighting through harshest environments with only his wit, and his spear handed down from his father. The Kidd Hunta is here to take on the world with no apologies. With his spear, he aims and strikes true to his target.
The story of this young African Boy fighting is the inspiration for Kidd Hunta. He encapsulates an entrepreneurial go getter spirit with a uniquely African outlook. With Kidd Hunta we bring the traditional values of bravery, courage and fearlessness into the modern world, and stake our claim.
This is no ordinary clothing label, because this is no ordinary kid. Kidd Hunta, has found the beast within himself, and uses that to survive. Today – his same spirit ignites a flame expressed in the design of the Kidd Hunta label.
Kidd Hunta shows no mercy, but does so in a modern setting-with style.
For the modern day fighter, comes Kidd Hunta – a label which draws strength from a strong African Past and runs courageously into the future. Brave Hearts Never Fail.
My favourite shows at Mercedes-Benz Fashion Week Joburg was Couture D’Afrique which featured 12 designers from the rest of Africa. I truly enjoyed Senegalise fashion designer Adama Paris‘ show with amazing headwraps and layering like I have never seen before. I loved the patterns and the styling really represents the modern woman that the brand is aimed at. Seeing that collection made me want to get myself a gele and I can safely say that it was one of my favourite collections from the show.
SORAYA DA PIEDADE
Soraya Da Piedade a fashion brand from Angola caters for everyone from women to men to kids. I loved the simple yet sophisticated garments showcased at Mercedes-Benz Fashion Week Joburg. The kind of woman who wears Soraya Da Piedade is a woman who knows and loves her body, the kind of woman who loves to look great and still feel comfortable and I feel that the collection at MBFWJ16 was comfortable and sophisticated.
Tanzanian menswear brand Sheria Ngowi showed the most amazing suits. I loved the cuts and the choice of colours and the way the colours are mixed together to form a great looking suit. A suit doesn’t always have to be one colour, you need to switch it up and a decide on scandals instead of formal shoes. With this collection Sheria Ngowi showed that a tie doesn’t always have to accompany a suit and that sneakers also complements a suit very well.
CISS SAINT MOISE
What caught my attention about Ciss Saint Moise ‘s collection were the details on the suit. It seems details are what makes Ciss Saint Moise stand out and have always been a signature of the brand. The involvement of Puma brought a new perspective on suits and sneakers and I must say that I have always loved suits worn with sneakers and no ties because it does away with the serious look.
Rwandan brand Haute Baso‘s collection at Mercedes-Benz Fashion Week Joburg was casual and stylish. The kind of clothes a woman would wear on a date, a family gathering and practically anywhere chilled. i love that you can play around with the garments til you get the kind of look that you want.
All photos by Simon Deiner for AFI
Last night NN Vintage wowed fashion lovers with a star-studded showcase at Mercedes-Benz Fashion Week Joburg in Sandton. I was eager to see what NN Vintage had in store for us because I have always been impressed by their previous collections. I really relate to the garments and I am definitely the kind of woman who wears and understands NN Vintage. The African Queen trend has really taken over with women all over Africa embracing headwraps and really taking pride in their cultures. NN Vintage keeps up with the times and the collection is modern and played a lot with stripes, grays and a pop of colour just to brighten it up.
What stood out for me is that the showcasing was more than the fact that the Queens are proud of who they are. African queens love each other, they dance together, the have fun together and they generally encourage each other. African Queens uplift each other and provide opportunities to each other. That is what the African Queen trend is all about and I believe that the celebrities who walked for Nhlanhla Nciza’s show cemented the fact that African Queens support each other and they are happy for the other’s successes.
All images by AFI
Fashion Design label Hauz of Lenze has released their SS16/17 lookbook and it is all about celebrating women.
As the Spring /Summer season unravels.Hauz of Lenze apologetically tells a story about his SS16/17 collection for the women themed “Enough is my new freedom” he uses fashion to express a feeling or experience that many fear to speak about because of fear of loosing that someone or the ‘What if I told the world’ but on this journey we see how Hauz of Lenze’ uses fashion to mend that caged and broken heart..letting him or her know that there is still love and I mean genuine love out there. She finally finds true love and remarries as the story unfolds.
He shot the door and walked away leaving me bruised…
Shattered and naked.
My self-worth, loyalty was stripped off minute after minute
Until there was nothing left in my personality,
I was almost losing the meaning of being a woman,
My feminity had reached its expiry date.
I felt empty, trapped in a world I called love..
Yet I never forgot about that strong and great woman I was growing to become,
That powerful woman lived inside a soul that had been insulted, emotionally beaten, called worthless names,
Waiting for that day resurrection would knock on her caged soul and set it free
That day when the power of light will cause darkness to lose its dignity,
Then the light will shine through her soul ones again bringing her hope and believe for a better life and a new journey to endless possibilities …
Today I stand next to my possibilities
Because that strong and powerful woman has been reborn..
And saying “ENOUGH” to all these bruises is the only way my new strong,
Powerful me can be separated from the “Darkness” I was ones called
Don’t let loyalty become slavery, let your story inspire and change lives..
ENOUGH is My New FREEDOM
Jenevieve Lyons always leaves us talking after every show and last night’s show was no different. The LISOF graduate has sure came a long way since her AFI FastTrack days. Her latest collection titled Deferential which she debuted last night at South African Menswear Week in Cape Town is all sorts of amazing. She says that the collection plays on the ugly, gender fluidity and juxtapositions. It is the new movement of anti “being” and anti categorization. So basically the collection is about not being and my take on this is that it is not just for men but for women as well. I love the layers and her amazing skill with the cut-outs. It’s a true work of art and that green grass had me looking forward to summer. The garments allow for easy movements and are suitable for all kinds of weather. I love that the kind of person to wear a Jenevieve Lyons creation is one who cares about looking great and is not bothered about what people think is masculine or womanly. The contrast of the colours draws you in and when you thought that was the wow factor, the tailoring and the creativity with the belts and the layering gets you. This is my favourite collection from Jenevieve thus far and judging from the people’s reactions on social media, I am not the only one. Which is a good thing because as a designer your current collection should be better than your last and that is what Jenevieve Lyons has nailed to the T.
All photos by SDR Photo
AuntieOboshie hosted an installation exhibition with Ghana’s leading fashion brands on the 24th of April 2016 at the Accra International Conference Centre. The exhibition took guests on a journey through time by showcasing the story of Ghanaian fashion from the 60s till now.The exhibition, a celebration of Ghanaian fashion through the years, featured 59 installations that showcased different eras in Ghanaian Fashion. Brands presented various clothing that showcased Ghanaian Fashion style as it was in the Past (60s through to the 90s) and then Ghanaian Fashion as it is now.
I love how the people took the theme seriously and showed up looking their best. The creativity put into it is amazing.