Fashion Designer Grace Wallace Announces Global Rebranding of Fashion Company in 2015.
JOHANNESBURG — (TROPICS MEDIA GROUP) – KILIMANDJARO FASHION by GRACE WALLACE a wholly owned subsidiary of K-F Group Corp. officially kicks off the rebranding process of its company’s men’s and women’s apparel and ready-to-wear collections as GRACE WALLACE®. The official roll out of the name change will be effective from January 2015 (Fall 2015). The soon-to-be global fashion business is currently conducted under the brand name KIL FASHION by GRACE WALLACE.
Grace Wallace, Award-Winning Creative Director and Founder of GRACE WALLACE® stated, “We are thrilled to unveil this new chapter in the GRACE WALLACE® story to our customers,” commented Ghislain HAÏKOU, GRACE WALLACE® Manager, “Our new brand image combines fashion and fit in a relevant way to her lifestyle. We continue to evolve with her, knowing she loves fashion and the latest trends, demands the best fit and function, and wants to feel confident and happy.”
The new branding effort and current fall 2015 campaign speak to the latest on-trend GRACE WALLACE® fashions, while bringing an emotional connection to the imagery. Product features showcase timeless designs around key season’s trends as well as exclusive technology for superior fit and fabrication, proudly designed and made in Africa. It is planned that the official launch of the brand in selected parts of the world will follow its African introduction, in a phased manner over time.
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