AFI Next Generation at Mercedes-Benz Fashion Week

Oath by Rich Mnisi
Oath by Rich Mnisi

AFI Next Generation keeps emerging designers on the runway at Mercedes-Benz Fashion Week Joburg 2015

Three of South Africa’s most promising young designers will reveal their 2015 Autumn/Winter collections at the foremost fashion event of the season, Mercedes-Benz Fashion Week Joburg (MBFWJ) 2015, at Melrose Arch from March 5-7.

All are part of the AFI Next Generation acceleration programme, the second phase of AFI’s Fastrack™ incubation programme, which asserts these designers as established brands in the South African fashion industry.

AFI Fastrack™ finalists or winners from previous years are given the platform, through AFI Next Generation, to showcase their collections in the various Mercedes-Benz Fashion Weeks, affording them continued exposure to key media, buyers and industry players.

“Young designers, who have come through AFI Fastrack™, like these AFI Next Generation talents, have all shown great entrepreneurial spirit. Most have started their own labels and this is testament to what African Fashion International is about – to help evolve and bring sustainability to our fashion industry,” says Group Marketing Manager for AFI, Sizwe Nzimande.

Previous AFI Next Generation designers are already becoming household names in the South African fashion industry, including Khothatso Tsotetsi, who will be showcasing his first independent, ready-to-wear collection at MBFWJ under his brand, Tsotetsi KL.  AFI Fastrack™ finalist and 2013 Next Generation designer, Tzvi Karp, meanwhile, was recognized as one of the most influential young South Africans in 2013.

This year AFI Next Generation Designers who will all showcase collections are L.A.N.D by Jess Sutherland, Akedo by Eleni Lebrou and Oath by Rich Mnisi.

Oath, the label from AFI Young Designer of the Tear 2014, Rich Mnisi, promises a collection with pop culture at its soul. Inspired by the 90s cult movie, “Clueless”, the contemporary sportswear-influenced collection balances ease with ultra-chic, minimalism with carefully curated details, shapes and colour palettes.

AFI Fastrack™ Designer of the Year 2013, Eleni Labrou’s Akedo label will present an aesthetic that melds a vivid color palette with simplistic, tailored silhouettes, interpreting African traditions in a contemporary collection that speaks for the country’s rainbow nation of cultures.

AFI Fastrack™ 2013 finalist, Jess Sutherland’s label, L.A.N.D., meanwhile, occupies a space between pure minimalism and highly-detailed embellishment. Her collection, “The Seduction of Impermanence”, will present athletic/work-wear inspired pieces that reflect ease and comfort as well as the colours and textures found in nature.

Alongside the Next Generation designers, some of South Africa’s most popular and established designers like David Tlale, Marianne Fassler, Stefania Morland and Ruald Rheeder will show their latest collections at Melrose Arch for Mercedes-Benz Fashion Week Joburg, running from 5-7 March.


Akedo by Eleni
Akedo by Eleni

Published by Afrikan Princess

I am an avid traveler with a background in copywriting, social media management, art exhibition and music festival curation. I am a huge bookworm who not only enjoys getting lost in books, but I also enjoy writing on topics such as travel, art and fashion. I am interested in working in any projects relating to copywriting for small businesses, fiction writing, curating exhibitions for visual artists in Africa. I am also keen to work with small businesses in developing their social media strategies. Africa is my first love and I am currently having a great time exploring her.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: