Introduction of a premium menswear brand ODRIN – for the modern man
This new menswear brand aims to help men dress better by offering a wide selection of high quality premium products that are accessibly priced, both online and at the concept store. ORDIN opens its doors to the public from 10 March 2017 at 44 Stanley in Auckland Park. ODRIN offers a combination of in-house branded items encompassing both clothing and accessories in addition to an assortment of premium brands such as Naked & Famous denim, Merz B. Schwanen, Filson, and Saint. James
Founder, Taire Avbovbo, a 2nd generation fashion entrepreneur and Harvard Business School graduate, believes in a retail experience centered around the core values of lifetime quality, the perfect fit, and price transparency. The starting point for ODRIN is how well each item is made.
“We believe that premium quality and perfect fit are two sides of the same coin, you feel great each time you wear our products because they fit really well and feel even better – this feeling remains over time because our garments are built to last a lifetime”.Likewise, transparency is a very important part of ODRIN’s identity. Every one of the products has a story and is ethically manufactured in Africa to the highest global standards. “I love that we have personal relationships with all of our suppliers; it’s such a great feeling when you get to impact the lives of communities around you” – Taire
The end result of ODRIN’s philosophy is a considered collection of all that’s needed to be the best dressed version of you.
Facebook x Instagram x Twitter: @odrin_menswear