Introduction of a premium menswear brand ODRIN – for the modern man
This new menswear brand aims to help men dress better by offering a wide selection of high quality premium products that are accessibly priced, both online and at the concept store. ORDIN opens its doors to the public from 10 March 2017 at 44 Stanley in Auckland Park. ODRIN offers a combination of in-house branded items encompassing both clothing and accessories in addition to an assortment of premium brands such as Naked & Famous denim, Merz B. Schwanen, Filson, and Saint. James
Founder, Taire Avbovbo, a 2nd generation fashion entrepreneur and Harvard Business School graduate, believes in a retail experience centered around the core values of lifetime quality, the perfect fit, and price transparency. The starting point for ODRIN is how well each item is made.
“We believe that premium quality and perfect fit are two sides of the same coin, you feel great each time you wear our products because they fit really well and feel even better – this feeling remains over time because our garments are built to last a lifetime”.Likewise, transparency is a very important part of ODRIN’s identity. Every one of the products has a story and is ethically manufactured in Africa to the highest global standards. “I love that we have personal relationships with all of our suppliers; it’s such a great feeling when you get to impact the lives of communities around you” – Taire
The end result of ODRIN’s philosophy is a considered collection of all that’s needed to be the best dressed version of you.
Facebook x Instagram x Twitter: @odrin_menswear
My favourite shows at Mercedes-Benz Fashion Week Joburg was Couture D’Afrique which featured 12 designers from the rest of Africa. I truly enjoyed Senegalise fashion designer Adama Paris‘ show with amazing headwraps and layering like I have never seen before. I loved the patterns and the styling really represents the modern woman that the brand is aimed at. Seeing that collection made me want to get myself a gele and I can safely say that it was one of my favourite collections from the show.
SORAYA DA PIEDADE
Soraya Da Piedade a fashion brand from Angola caters for everyone from women to men to kids. I loved the simple yet sophisticated garments showcased at Mercedes-Benz Fashion Week Joburg. The kind of woman who wears Soraya Da Piedade is a woman who knows and loves her body, the kind of woman who loves to look great and still feel comfortable and I feel that the collection at MBFWJ16 was comfortable and sophisticated.
Tanzanian menswear brand Sheria Ngowi showed the most amazing suits. I loved the cuts and the choice of colours and the way the colours are mixed together to form a great looking suit. A suit doesn’t always have to be one colour, you need to switch it up and a decide on scandals instead of formal shoes. With this collection Sheria Ngowi showed that a tie doesn’t always have to accompany a suit and that sneakers also complements a suit very well.
CISS SAINT MOISE
What caught my attention about Ciss Saint Moise ‘s collection were the details on the suit. It seems details are what makes Ciss Saint Moise stand out and have always been a signature of the brand. The involvement of Puma brought a new perspective on suits and sneakers and I must say that I have always loved suits worn with sneakers and no ties because it does away with the serious look.
Rwandan brand Haute Baso‘s collection at Mercedes-Benz Fashion Week Joburg was casual and stylish. The kind of clothes a woman would wear on a date, a family gathering and practically anywhere chilled. i love that you can play around with the garments til you get the kind of look that you want.
All photos by Simon Deiner for AFI
Jenevieve Lyons always leaves us talking after every show and last night’s show was no different. The LISOF graduate has sure came a long way since her AFI FastTrack days. Her latest collection titled Deferential which she debuted last night at South African Menswear Week in Cape Town is all sorts of amazing. She says that the collection plays on the ugly, gender fluidity and juxtapositions. It is the new movement of anti “being” and anti categorization. So basically the collection is about not being and my take on this is that it is not just for men but for women as well. I love the layers and her amazing skill with the cut-outs. It’s a true work of art and that green grass had me looking forward to summer. The garments allow for easy movements and are suitable for all kinds of weather. I love that the kind of person to wear a Jenevieve Lyons creation is one who cares about looking great and is not bothered about what people think is masculine or womanly. The contrast of the colours draws you in and when you thought that was the wow factor, the tailoring and the creativity with the belts and the layering gets you. This is my favourite collection from Jenevieve thus far and judging from the people’s reactions on social media, I am not the only one. Which is a good thing because as a designer your current collection should be better than your last and that is what Jenevieve Lyons has nailed to the T.
All photos by SDR Photo
It has been a great pleasure watching Zamaswazi growing his brand. The amount of growth that has impacted his brand was evident at last weekend at South African Fashion Week for the GQ Scouting Menswear Competition. Although he did not win the competition, I know for a fact that he impressed a lot of people with his attention to detail and his unique suits. The detailing of the print and the pleats as well as some strings(if I may call it that) made the collection very interesting to me. Truth be told; I definitely would not mind wearing a Zamaswazi suit. It warms my heart when I see young Africans succeeding and being a step closer to realizing their dreams. Most important I am happy to see that Zamaswazi has really grown, our conversations about his brand have really changed since he first began. I have high hope for this young man and I cannot wait to see what milestone he climbs next.
Photo credit: Planet Ivan
” A NEW MAN” by Hauz Of Lenze is for the man who is confident, strong, not afraid to take risks and break fashion rules. The man who is new and has evolved and is likely to set fashion trends.
Models: Francis Mubanga and Alan John
Designer: Brian Ndienze
Photographer: Philly Mohlala
I love the selection of the colours, the earthy tones that most designers usually neglect in their collections and I love that Hauz Of Lenze always offers something unique and says that it is okay for men to wear lace and be a bit risque.
His Closet “Our Closet”
SA Menswear Week is putting African menswear designers on the international map. First of its kind in Africa it is surely going to encourage more young designers to get into designing for men as there are already a whole lot of womenswear fashion designers. Designers from Nigerian, South Africa, Tanzania, Angola and Zimbabwe presented the best of their collections at SA Menswear Week in Cape Town.
I am so excited and I am looking forward to see SA Menswear Week grow and to see more Africa designers take part.
There are obvious designers that I follow who always bring their best to the table. I always love seeing Rich Mnisi’s collection and I never run out of imagining ways I would rock certain pieces ( Yes I love menswear)
I love how Rich used his colours. The Orange, navy, blacks and the whites blended in together so well. It’s the easy to put on and take off outfits that got me going. So free flowing I could definitely see myself in all those pieces ( altered of course). My favourite item was the orange leather sleeveless jacket ( there might be a more appropriate technical term for it). Also the light coats are a super win for me. Who says you can’t wear coats in spring and summer?
Lukhanyo stuck to Navy blue and I must say that it looked amazing. His use of chiffon and silk is a different and a much welcome perspective of the overly masculine man. My favourite item is the jumpsuit that I will rock with a bright pair of heels.
Nothing wrong will a little bit of formal. I love how Martin played around with his colours, nothing was too much the bright were not too bright and dark not too dark. Of course this is for the dapper gentlemen who like to dress up and look good and still look relaxed and laid back. Would I suit up? Of course I will. that Maroon suit (it could be another colour, magenta or red, who knows) would look absolutely great on me. Maybe I could take it further and rock a bow-tie.
One look at the set then I knew that something amazing was about to happen. A man who wear Projecto Mental is a kind of man who is ready for anything. His boys can call him up for a drink and he would leave the office and head straight to the club without change. I feel like this collection was simple, comfortable and really trendy. I love the pop of colour that comes in here and there among the grey, it just blends so well together.
Imprints By Mzukisi Mbane
Imprints By Mzukisi took me to a very cool summer day at a beach somewhere in Africa enjoying a cold refreshment while looking on as some eye candy struts around. The choice of prints chosen are so rich and an eye catcher ( also the models were super fine if I might add). This collection made me miss spring even more. I love the accessories: the oversize straw hats, the neck pieces made from all sorts of interesting things.
I love the simplicity of Julia Mpoko’s collection. Its for a chilled guy who loves looking good but he still wants to feel comfortable in his clothes. The contrasts between white, navy blue and green got me all excited (as a visual being, that was a total visualgasm for me)
An Eastern inspired collection from Kola Kuddus. I loved the colours, the material and the complementing scandals. The head gear was also on point.
Obvioulsy this collection is for the man who is not afraid to be different. In fact he lives on being different, what I would like to call “Expressing his softer side”.
For the cool and laid back gentleman.
All photos by SDR Photo http://ramp.sdr.co.za/