Category Archives: About Nigeria

Threads Stitched By Standard Bank: The Business Of Fashion Accelerator Programme

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The global Fashion industry today is worth 3 trillion USD however, Sub-Sahara Africa accounts for only 1% of that.

Of all the potential obstacles to growing this market in South Africa, it seems creative talent and exposure are the least of what hinders upcoming fashion brands from thriving on the international scene, access to finance even less. There is a definite need for teaching the business of fashion – fashion entrepreneurs need to be supported in professionalizing their enterprises and running a truly profitable business.

There is real opportunity to take South Africa’s up-and-coming fashion designers and turn them into powerful fashion CEO’s. Given the appropriate support, these fashion entrepreneurs could be running profitable businesses capable of competing on the international apparel scene, creating jobs, and having an impact on the South African economy.That’s why purpose-driven marketing agency NONZēRO partnered with Standard Bank to create: the Business of Fashion accelerator programme “Threads – stitched by Standard Bank”:

What Standard Bank is looking to do is support the entrepreneurs’ creativity with the crucial business know-how, mentorship and support that’ll propel the business to the point where they’re experiencing real growth, and running like professional outfits. The partnership with Standard Bank is a key to delivering on this goal. In order to supplement the programme with an academic backbone, the team partnered with the e4 Impact Foundation, an initiative of the Universita Cattolico of Milan focussing on impact entrepreneurship. Together they created a 12-week curriculum that focuses on the business operations of a fashion enterprise: From financing and retaining employees, to lean manufacturing and eCommerce, as well as specialized procurement methods and marketing.

The programme is open to all fashion entrepreneurs with existing business operating in South Africa, and is taught simultaneously from four regional classroom hubs: Cape Town, Johannesburg, Durban and Port Elizabeth. The programme takes place two evenings per week for a 12-week duration. The participants will also be taken on action learning field trips across South Africa designed to showcase best practices’ across the country in various fields.

Working together with the Standard Bank Incubator and a strong eco-system of partners in business (including Mercedes-Benz), government and civil society, the programme calls upon the expertise of some of South Africa’s top business minds and thought leaders as programme teachers. The programme uses real-life case studies and experiential learning exercises to reinforce the academic learnership of the programme with practical industry insights.

At the end of the programme, the participants will be invited to present their new business model in a business case presentation to a panel of judges, and the winning participant will be taken on an international trade trip to Europe. The key focus of this trade trip is a meeting with a high-impact private distribution network enabling the participant to liaise with and present their business/products to wholesale buyers and retailers, as well as attending trade fairs.

The winning participant will receive an SME start-up pack courtesy of Standard Bank, will become a Mercedes Benz brand ambassador and drive the brand new vehicle for a 12 month period, as well as benefit from continued mentorship by the Threads team.

To participate in the Threads programme, interested entrepreneurs can apply online, via Threads website, http://www.threadsonline.co.za. (Open to entrepreneurs with an existing business in operation in South Africa for at least one year). The application process opens on 11th September, 2017 for a one-month period, ending on 11 October, 2017.

 

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Closer To The Ultimate Dream: Julia Otobo Pursuing Her Modeling Dream In New York

Dax Martin

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It is always great to see my favourite creatives progress in their careers and one such creative is Julia Ese Otobo. Julia is a 23 year old Nigerian born Half Delta and Half Igbo model who has taken New York by storm after being signed by MSA Models.She is in love with Afros and black hair, something that is evident in her blog www.nappyese.com. The decision to keep her hair natural came about because of a guy that she was in love with, she started keeping her hair natural because of him and eventually fell in love with her natural hair, her brave stance back then was admirable as the modelling industry had not yet fully accepted natural hair. Besides modelling, blogging and vlogging, Julia is taking a course in Digital & Affiliate Marketing to up her game.

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Julia decided to start modelling after she listened to her favourite fashion model Doyin Haastrup Olatokunbo talk about the Pearl Look Model Nigeria modelling competition that she was producing and Julia knew that was the time for her life to change. After having to drop out of University because of lack of funds, Julia enrolled in the Pearl Look Model Nigeria competition and knew that she needed to win in order to make her other dream- being a Victoria Secret Model come true. Being a part of the boot camp was very difficult but she was determined to win and win she did! As the winner of Pearl Look Model Nigeria she won an all-expenses paid trip and a contract to South Africa to work with Ice Model Management in South Africa.

Khosi Nkosi

 

I believe that Julia is one of the best models that Africa has to offer, she knows how to own the runway and her fashion editorials are always pleasing to the eye and I remember when I first saw her on the runway at Mercedes-Benz fashion Week Joburg, I was really captivated by her. I have been following her career ever since. In one of our talks she explains that although modelling takes a lot of hard work, patience and persistence, she is grateful for each and every opportunity that she has ever gotten  as she’s had the opportunity to work with amazing brands and fashion designers.

Luminance shot by Sivan Miller

She recalls one of her favourite shoots to date was when she worked with her twin sister Janet Otobo for Luminance Magazine in South Africa while also having graced the cover twice. Julia is currently living it up in ‘The Big Apple’ and has booked multiple shows for a number of designers like Chromat and Marc Jacobs at New York Fashion Week. The model’s ultimate goal is to walk for Victoria Secret in a glorious Afro (like Maria Borges recently did) in order to show the world that Black hair is beautiful. I can surely imagine that, can you?

Photo Credits

SDR Photo

Tim Hulme Photography

Steven Love Menendez

Luminance: Sivan Miller

Article originally published on Moon-Look Mag

Tropics Voices Ambassadors

I am so happy to announce that a couple of awesome human beings and I have been selected as Tropics Voices Ambassadors by South African based media group called Tropics Media.We will be sharing our stories on http://www.tropics-magazine.com stay tuned and follow our articles on different topics.

ADRIENNE ANGE ANGELA CHANTAL CHARLOTTE CHRISTIAN DJI FATOU GUY JOACHIM MARIANNE MELANIE OLUFUNKE PATRICE PETER RONKE SOIZIC SRIMAL URS VENICIA VUYISO WANDA YETUNDE

Press Release: Ecowas Fashion Week 2015

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ECOWAS FASHION WEEK 2015 (SECOND EDITION)
The Economic Community of West African States marks its 40th Anniversary with a fashion Week in Cotonou, Republic of Benin that is to take place from 28 August to 30 August 2015. Ecowas Fashion Week currently in its second edition is recording successes already on the building “fame board”. The organizers of EFW are mostly interested in building, expanding and encouraging fashion, and a common market hub amongst the West African States. ECOWAS-governed region is comprised of fifteen (15) countries: Benin, Burkina Faso, Cape Verde, Cote d’Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone and Togo.
The objectives of this fashion week are:
  • To revive the African culture through fashion.
  • To promote the dignity of womanhood.
  • To open new windows of business opportunities.
  • To encourage indigenous fashion designers.
  • To redefine fashion shows by showcasing other fashion accessories.
  • Encouraging the exportation of local designs in the region.

Ecowas Fashion Week will also have an awards segment where people who have made great contributions to the fashion industry.In this second edition, anticipation gets a step higher as the organizers – IBCNL, Lagos Nigeria team up with major corporate bodies in the Republic of Benin such as Trinity Events (handling the event) and Angels Modeling Agency to launch the 2nd edition of the ECOWAS Fashion Week. The event will be attended by many International Super Models, Celebrities, Renowned African Designers, and several other fashion brands.

 I am overwhelmed and honored. I am excited about this event and I think, the West African people especially the people of Benin Republic are more excited than me. _ Joan Okorodudu
 MODEL CASTING
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I f you are a model and would like to wall for some of Africa’s greatest designers then email pictures to casting@ecowasfashionweek.com .The casting is on the 4th of  August 2015.