Category Archives: About Senegal
The global Fashion industry today is worth 3 trillion USD however, Sub-Sahara Africa accounts for only 1% of that.
Of all the potential obstacles to growing this market in South Africa, it seems creative talent and exposure are the least of what hinders upcoming fashion brands from thriving on the international scene, access to finance even less. There is a definite need for teaching the business of fashion – fashion entrepreneurs need to be supported in professionalizing their enterprises and running a truly profitable business.
There is real opportunity to take South Africa’s up-and-coming fashion designers and turn them into powerful fashion CEO’s. Given the appropriate support, these fashion entrepreneurs could be running profitable businesses capable of competing on the international apparel scene, creating jobs, and having an impact on the South African economy.That’s why purpose-driven marketing agency NONZēRO partnered with Standard Bank to create: the Business of Fashion accelerator programme “Threads – stitched by Standard Bank”:
What Standard Bank is looking to do is support the entrepreneurs’ creativity with the crucial business know-how, mentorship and support that’ll propel the business to the point where they’re experiencing real growth, and running like professional outfits. The partnership with Standard Bank is a key to delivering on this goal. In order to supplement the programme with an academic backbone, the team partnered with the e4 Impact Foundation, an initiative of the Universita Cattolico of Milan focussing on impact entrepreneurship. Together they created a 12-week curriculum that focuses on the business operations of a fashion enterprise: From financing and retaining employees, to lean manufacturing and eCommerce, as well as specialized procurement methods and marketing.
The programme is open to all fashion entrepreneurs with existing business operating in South Africa, and is taught simultaneously from four regional classroom hubs: Cape Town, Johannesburg, Durban and Port Elizabeth. The programme takes place two evenings per week for a 12-week duration. The participants will also be taken on action learning field trips across South Africa designed to showcase best practices’ across the country in various fields.
Working together with the Standard Bank Incubator and a strong eco-system of partners in business (including Mercedes-Benz), government and civil society, the programme calls upon the expertise of some of South Africa’s top business minds and thought leaders as programme teachers. The programme uses real-life case studies and experiential learning exercises to reinforce the academic learnership of the programme with practical industry insights.
At the end of the programme, the participants will be invited to present their new business model in a business case presentation to a panel of judges, and the winning participant will be taken on an international trade trip to Europe. The key focus of this trade trip is a meeting with a high-impact private distribution network enabling the participant to liaise with and present their business/products to wholesale buyers and retailers, as well as attending trade fairs.
The winning participant will receive an SME start-up pack courtesy of Standard Bank, will become a Mercedes Benz brand ambassador and drive the brand new vehicle for a 12 month period, as well as benefit from continued mentorship by the Threads team.
To participate in the Threads programme, interested entrepreneurs can apply online, via Threads website, http://www.threadsonline.co.za. (Open to entrepreneurs with an existing business in operation in South Africa for at least one year). The application process opens on 11th September, 2017 for a one-month period, ending on 11 October, 2017.
My favourite shows at Mercedes-Benz Fashion Week Joburg was Couture D’Afrique which featured 12 designers from the rest of Africa. I truly enjoyed Senegalise fashion designer Adama Paris‘ show with amazing headwraps and layering like I have never seen before. I loved the patterns and the styling really represents the modern woman that the brand is aimed at. Seeing that collection made me want to get myself a gele and I can safely say that it was one of my favourite collections from the show.
SORAYA DA PIEDADE
Soraya Da Piedade a fashion brand from Angola caters for everyone from women to men to kids. I loved the simple yet sophisticated garments showcased at Mercedes-Benz Fashion Week Joburg. The kind of woman who wears Soraya Da Piedade is a woman who knows and loves her body, the kind of woman who loves to look great and still feel comfortable and I feel that the collection at MBFWJ16 was comfortable and sophisticated.
Tanzanian menswear brand Sheria Ngowi showed the most amazing suits. I loved the cuts and the choice of colours and the way the colours are mixed together to form a great looking suit. A suit doesn’t always have to be one colour, you need to switch it up and a decide on scandals instead of formal shoes. With this collection Sheria Ngowi showed that a tie doesn’t always have to accompany a suit and that sneakers also complements a suit very well.
CISS SAINT MOISE
What caught my attention about Ciss Saint Moise ‘s collection were the details on the suit. It seems details are what makes Ciss Saint Moise stand out and have always been a signature of the brand. The involvement of Puma brought a new perspective on suits and sneakers and I must say that I have always loved suits worn with sneakers and no ties because it does away with the serious look.
Rwandan brand Haute Baso‘s collection at Mercedes-Benz Fashion Week Joburg was casual and stylish. The kind of clothes a woman would wear on a date, a family gathering and practically anywhere chilled. i love that you can play around with the garments til you get the kind of look that you want.
All photos by Simon Deiner for AFI
- To revive the African culture through fashion.
- To promote the dignity of womanhood.
- To open new windows of business opportunities.
- To encourage indigenous fashion designers.
- To redefine fashion shows by showcasing other fashion accessories.
- Encouraging the exportation of local designs in the region.
Ecowas Fashion Week will also have an awards segment where people who have made great contributions to the fashion industry.In this second edition, anticipation gets a step higher as the organizers – IBCNL, Lagos Nigeria team up with major corporate bodies in the Republic of Benin such as Trinity Events (handling the event) and Angels Modeling Agency to launch the 2nd edition of the ECOWAS Fashion Week. The event will be attended by many International Super Models, Celebrities, Renowned African Designers, and several other fashion brands.
I am overwhelmed and honored. I am excited about this event and I think, the West African people especially the people of Benin Republic are more excited than me. _ Joan Okorodudu