This year Originally Kasified Clothing has been showing women’s collection starting with the Autumn/Winter collection that they showcased earlier this year at Soweto Fashion Week, which I absolutely loved. but by far this Spring/Summer collection inspired by elements of Art is my favourite.”Not only was it a part of this year’s plans but also because I’ve always wanted to make a womens wear collection since I’ve started showcasing at SFW and other shows. It gives me an ability to tell a story through the style that I’ve created in a more realistic and understandable way” , says Afrika Mabena the designer. He wanted to show his other creative side.
The collection is telling a story of a young woman who loves shopping. A clean example of someone who just got paid, looking all nice and classy, feeling herself and comfortable in her outfit. And all this happens in a mall, heading to her favourite shoe store, to pick up her favourite shoes…the rest of the story is just the imagination of how this fun concept ends. Afrika used lines, shapes and colours. The colour combinations of the outfits was amazing, it was the right amount of black and white and the equally amazing touch of mustard and burnt orange. the stripes and the blocks draw you to the collection and the colours keep you there. I imagine that it was fun for the models to wear these outfits and there is no doubt in my mind that I would have had a blast on the runway. There is nothing more sexy than an outfit that makes a woman looks stylish and still allows her to have fun and I believe that Afrika Mabena achieved style and fun in this collection.
All photos by Eunice Driver
So last week at the final of ELLE Magazine SA Style Reporter Awards I did a little shoot with Durban based photographer and blogger Simz Mkhwananzi. He was being featured on a fashion TV programme and he needed me to be his model. I had lots of fun shooting this outside Workshop Newtown in Newtown Junction Mall, Johannesburg.
Simz enjoyed zooming in on the details of my outfit like a great photographer that he is.
All photos by Simz Photography http://styleincheckbysimphiwe.blogspot.co.za/
Location: Workshop Newtown Johannesburg
With over 300 entries showcasing the latest trends in the world of fashion, the search for the next ELLE Style Reporter by ELLE in association with Orms & Canon, began. Through blog posts and storyboards, the stiff competition made the judges’ deliberation all the more difficult. Now, narrowed down to eight finalists, the best behind the lens will be awarded with the incredible opportunity to be the next ELLE Style Reporter.
The ELLE Style Reporter property was created just three years ago, crowning two successful winners, Trevor Stuurman and Niquita Bento; the announcement of the third winner is now just around the corner! With an ever-growing interest for local fashion in South Africa, the idea of the property was to find someone who’s perfectly attuned to what’s new on the streets and the catwalk. The winner should have an eye for fashion, be social media savvy and have the ability to narrate what’s on the ground through their lens. ELLE’s publisher Gisele Wertheim-Aymes says, ‘With the growth in social media, this really serves as an example that anything is possible and ELLE wanted to be the catalyst!’
The first winner Trevor Stuurman successfully created a niche in the industry by developing his own distinct trademark, and the second winner Niquita Bento, balances playful fashion quirks with interesting architecture through her lens as ELLE’s creative assistant. Together they prove that the ELLE Style Reporter is a sought after platform for emerging talent.This year again, the competition is powerful: ELLE Editor, Emilie Gambade says, ‘The eight finalists have really brought a unique point of view. A fresh look at ‘home-grown fashion & style’, away from the usual street style images we often see. Each of them brought something different and allowed for their own emotions, their personality to softly tint their work and imprint their images.’
The Finalists are:
CRAZY, SMART, WORKAHOLIC, DETERMINED, CHILLED BUT A LITTLE CRAZY!”
SIMZ MKHWANAZI, 25, DURBAN
“This will really have a positive impact on my career – This is only just a start to greatness!”
“I actually feel like I’m going to win this! (fingers and toes crossed). You feel me?”
“INVENTIVE, SPONTANEOUS, UNCONVENTIONAL, PERCEPTIVE, CURIOUS!”
YETUNDE DADA, 25, PRETORIA
“I’m really excited, as I feel that I’ve stepped into a different paradigm because I was a previous entrant in 2013 – managing only to get into the Top 20. Being part of the Top 8 now is a sign of growth for me and I’m ready to move forward! I feel that I have now focused on storytelling during my photography journey because I am a blogger who fell in love with photojournalism, fashion and writing at the same time a few years ago, and I think these things are elements in my work and helped with my selection for the Top 8.
“HUMBLE, CREATIVE, ADVENTUROUS, SMART AND COOL.”
THEMBA MBUYISA, 23, JOHANNESBURG
“Being a Style Reporter sounds like a cool thing to do actually. I feel cool!
This is something I’ve been doing for years, and I think I’ve been selected because there is someone out there who believes in my work and me as a creative person. I love what I do and I believe that it shows on my work!”
“ARTISTIC, AMBITIOUS, SOMEWHAT SASSY, TEA ADDICT, WITH PANACHE!”
GEMMA MARY SHEPHERD, 22, CAPE TOWN
“I feel honoured to be a finalist in this year’s competition given the high level of talent in South Africa at the moment.”
“I think I’ve been selected because I have both the photographic and writing skills to report artistically and journalistically on events and fashion trends in South Africa.
“FUN, STYLISH, YOUNG, CHRISTIAN MAN!”
LUNGILE JAMANI, 22, JOHANNESBURG.
“I am so excited and yet a bit nervous about being a finalist.
I think I’ve been selected because of my eye for style. The way I try to depict street style is most certainly not the same as the other – I’m probably one in a hundred
“PASSIONATE, CURIOUS, SENSITIVE, ARTISTIC AND ROMANTIC!”
NIKKI ZAKKAS, 24, JOHANNESBURG.
“A street style photographer for an inspiring fashion publication such as Elle would be a dream come true, combining my two studied interests: fashion and photography perfectly!
I think that I have been selected as a finalist because the role of street style reporter is uniquely suited to my educational background, putting my knowledge and skills in fashion and visual communication to good use.”
“CREATIVE, PASSIONATE, INTROVERT, HARDWORKING AND ECLECTIC!”
LUSANDA NDITA, 22, JOHANNESBURG
“I am thrilled to be one of the finalists, because this competition is a great platform to promote aspirating photographers like myself. I am looking forward to sharing my ideas on youth culture in my society.I think I have been selected because my photography explores a “home-grown” style characterized by fashion forward individuals.”
“‘ALWAYS HAPPY’ (CAN WE COUNT THAT AS ONE WORD HAHA), PASSIONATE, CONFIDENT, MOTIVATED, CONSCIOUS!”
SIBUSISO “ZEUS” FENI, 21, CAPE TOWN
“I am actually stocked, because it feels like I am in arms reach to achieving one of my biggest goals in life, which is shooting an Editorial for Elle Magazine!“I am doing the “money dance”!(Kevin Harts Dance) I think to be honest what Elle is looking for this year; best describes what I do on a daily basis, especially in terms of candid street style photography. Passion is another thing they looking for which I think they can see through my work.”
THE WINNER WILL RECEIVE: Announced on the 5th Of May in Newtown Johannesburg
· An exclusive one-on-one session with acclaimed photographer, Ed Suter
· A Canon EOS 6D DSLR with EF 24-105mm f/3.5-5.6 is STM lens to the value of
· R30 995, courtesy of Orms & Canon
· A monthly stipend of R5 000, from July – December 2016 in his/her capacity as the 2016 ELLE Style Reporter
· The opportunity to tell their stories through the pages of ELLE, creating content for all platforms under the leadership and guidance of the editorial team and the editor Emilie Gambade.
Watch! ELLE Editor Emilie Gambade, ELLE Fashion Director Tarryn Oppel and ELLE Contributing Editor Malibongwe Tyilo on more of the juicy details here:
On the 28th of April, the finalists will be treated to a technical workshop, under the leadership of sponsors Orms & Canon. There, they will also have one-on-one time with the judges before the final deliberation is made. The journey will culminate on the 5th of May at the Workshop in Newtown, Johannesburg.
TO FOLLOW THE JOURNEY, STAY TUNED TO: www.elle.co.za/enter-elle-style-reporter-2016-2/
Tweet who you think will win: @ELLEMagazineSA
TAGS: #ESR2016 #OrmsandCanon
Project Street Style 24hrs is a fashion projects by Ray Geof, a Street Style Reporter and Fashion Blogger from Francistown Botswana. Ray started the project because he believes that fashion is 24 hours. He has been having fun capturing the creative and stylish people of Botswana.
I started it because i want to showcase authentic & real everyday to day fashion of the people of Botswana.The streets never lie and fashion on the street is raw its not like of high fashion editorials which is over styled- Ray Geof
The Gaborone International Food and Drink Market took place for the 3rd time this year at Bojanala Waterfront in Gaborone. I attended it for the first time and it was my first ever food and drink market. I had fun and for a change it was fun connecting with my friends from Botswana in their home.
The city of Tshwane will be buzzing with models and designers from all parts of Africa, not forgetting fashionistas at the forth coming Retro Vintage Kolektion Africa Fashion week.
The popular fashion event has managed to attract designers not only from all parts of Africa but also Europe. Some of the designers who will be landing in the Capital city for this big fashion event are Onyansani from Ghana, Mary Martin London from London, Prince from Togo, Chimwemwe from Kenya, Malawi, Maria Emmanuel from Namibia, Joseph from Nigeria, Gazibo from Swaziland, Martin Mokena from Tanzania and 10 best local designers from Gauteng and surrounding areas.
The monumental Ditsong National Museum of cultural history (in Tshwane) will be the host of this event. The event will be spiced up with some performances by brave D from Nigeria, Tinashe also known as Oliver Mtukudzi from Zimbabwe and not forgetting our own local hip hop stars from Gauteng.
A kaleidoscope of artists, fashion and exhibition will be a feast for the two days
Date 11-12 September 2015
Venue Ditsong National museum of cultural history
Time 18hrs -21hrs
Tickets are available at Computicket from R100 standard and R150 VIP.
The main aim of this event is to bring young Africans together as they share cultures and love.
For those who wish to take part or know more about this event.
Social Media Pages
Facebook; retro vintage Kolektion or rvk fashion week
- To revive the African culture through fashion.
- To promote the dignity of womanhood.
- To open new windows of business opportunities.
- To encourage indigenous fashion designers.
- To redefine fashion shows by showcasing other fashion accessories.
- Encouraging the exportation of local designs in the region.
Ecowas Fashion Week will also have an awards segment where people who have made great contributions to the fashion industry.In this second edition, anticipation gets a step higher as the organizers – IBCNL, Lagos Nigeria team up with major corporate bodies in the Republic of Benin such as Trinity Events (handling the event) and Angels Modeling Agency to launch the 2nd edition of the ECOWAS Fashion Week. The event will be attended by many International Super Models, Celebrities, Renowned African Designers, and several other fashion brands.
I am overwhelmed and honored. I am excited about this event and I think, the West African people especially the people of Benin Republic are more excited than me. _ Joan Okorodudu
Kagiso Koyabe, is an Economist with a degree from the University of Johannesburg, entrepreneur and designer from Botswana. A South African graffiti artist who told Kagiso about the history of the Hip Hop Culture in Southern Africa and taught him about design, materials and art inspired Kagiso to start an urban lifestyle company called Lucky Charm Creations.
Lucky Charm Creations started out focusing on initial designs for t- shirts as well as customized graffiti apparel. During his timein UJ Lucky Charm partnered in sponsoring with the Hip Hop Association of UJ the annual Break Dance Competition which ran for 2 years, as well as partnering with Film students at UJ together with some from AFDA in organizing the FYTA Independent Film Festival in collaboration with Coal Stove a South African film house.
During his time as a student of Economics, Kagiso worked at building his company and was selling his merchandise at 3 stores in the Melville – Newtown area. Being back in Botswana Lucky Charm has been registered and has started off by working with community and charity projects to generate funds through entertainment and art activities and exhibitions.
Currently Kagiso is working on ways to make an innovative impact through fashion and Art, this has put him on a path to try and research, test and improve the garments and products being released under the Lucky Charm brand, in order to establish his second full line of clothes, beyond t-shirts and plain hoodies, incorporating fabrics (African prints and others) into my garments to make them more comfortable, unique and of a high enough quality to make it comparable to international brands. In the future once the company structure is stable, He aims to convert Lucky Charm into a NGO that will run as an Urban Lifestyle company with regional and international reach, that distributes its Profit to various charities on an annual basis, ensuring that its purpose outlives him. The purpose being to encourage people to Dream, and be Creative in actualizing these dreams, and lastly to Give back to the communities that raised them in order to improve the options marginalized youth have in current times of high youth unemployment and frustrations
Africa Reign means a celebration of African entrepreneurship, talent and drive. I believe that this project can help sing praise of some of the bright stars of Africa and motivate many other hopefuls to continue pursuing their dreams and goals, moreover, this can help us see how alike we are as Youth in Africa, how we share challenges and frustrations, and demonstrate the necessity for African Unity
According to Kagiso the only way for there to be an “African Dream” is for the youth in Africa to unite over its hardships and challenges, and bond together in generating sustainable solutions and options for the development of Africa. This can be done by African to African internships, skills exchanges, regional youth business forums and programmes. In this way not only will we learn tolerance to our fellow Africans, we will also understand their history, their challenges and also opportunities.
The Youth is definitely motivated to provide solutions in developing Africa, but need a high level forum that can engage them on their ideas, and assist them in building them up towards assisting with improving lives of other youth and their own countries.
–What is fashion’s role in developing a better Africa?
Fashion has as pivotal role to play as it is an expression of culture and personality. Culture in itself is dynamic and ever adaptive to innovation and shifts in trends in traditional structures, which are often fused with modern ideas and expressions. this makes the current fashion scene very vibrant and competitive, with more and more Africans going into the industry and more regional fashion shows and exhibitions, Fashion and the creative sector as a whole will have a strong role to play in unifying Africa and giving us an identity we are proud of, to lead us into the future.
Stay in touch with Lucky Charm Creations on https://www.facebook.com/OrganicUrbanCulture
AFRICA REIGN BRANDING BY https://www.facebook.com/BranditPro
Belinda Phofu is a 21 year old creative entrepreneur and alternative jewelry designer. Belinda’s brand SIIC,which stands for Style Is InCalculable, is an alternative jewelry brand that was created in 2012.
She began making jewelry in 2012, which was the year she had to take a gap year because her mom couldn’t afford to send me to varsity.Belinda wanted to study wardrobe and costume design at AFDA.
Having too much time on your hands and nothing to do can drive anyone crazy so for Belinda making jewelry at the time was something she was doing just to keep me busy.It was only when she noticed that there was a demand for her products that she decided to establish a brand. SIIC was born mainly because that is what people would say when they saw her jewelry.
I really loved the ring that the word had to it and so I decided to use it as my brands name. I just wanted it to have meaning,which is where Style Is InCalculable came from.
Belinda’s approach when making my jewelry is basically taking mundane every day objects and tuning them into creative jewelry pieces. SIIC is different is that it’s an alternative jewelry brand that believes that Art is a culture and SIIC is about preserving and growing that culture, as well as using that culture to tell stories. Art Is Currency was Belinda first big project, she collaborated with 10 visual artists and they created illustrations that interpreted Belinda’s jewelry pieces. The aim was to show SIIC from a different eye, the eye of the visual artist.
It was a huge success, I’m reallly happy with how everything turned out and I’m really greatful to the visual artists, blacknation family and Mpho Makua from StylaGang for all the help.I couldn’t have done it without them.
To Belinda African Reign means inspiring creatives to keep following their dreams and helping them achieve their dream. In comparison to Art Is Currency, Africa Reign is also about preserving culture as well. Creatives can help push Africa forward by collaborating on projects.
Check out Belinda’s Work on http://styleisincalculable.tumblr.com
AFRICA REIGN BRANDING BY https://www.facebook.com/BranditPro
At only 17 years of age Khensani Mohlatlole has covered many a fashion show for her Blog Glitter Daiquiri and a reputable African Magazine. Khensani describes herself as a high school zombie from Johannesburg moonlighting as a cool kid on occasion. She is crazy about film, low art, prose and poetry and all these can be reflected on her blog.
I say a lot of things about fashion, photography and feminist rants on my blog, Glitter Daiquiri.
Khensani feels that Africa is arguably the wealthiest and richest continents in the world: not only mineral wealth but in its people, its histories and possibilities.”Africa Reign for me is basically about getting people to remember that we are rich and to utilize those riches”.
Glitter Betty is Khensani’s upcoming online store for the average South African girl who has assigned herself as “broke with expensive taste” and wants affordable fashion that is not seen on everyone. Glitter Betty promises to be your go to place for thrift clothes and some pretty rad jewelry. I am very optimistic and excited for Khensani’s future.
I don’t beleive that an African Dream needs to be build so much as I think it is all about abandoning concepts of what could be and then changing and bettering what is.
In realizing the African Dream or in trying to achieve the so called “Africa Dream” this youngster feels that is is too easy to get lost in narratives about some sort of cohesive future as opposed to making the most of your present.
Check this young lady’s style below
For more go stalk her blog www.glitterdaiquiri.com